Brand Tone

Aspirational & Confident, Direct & Informative, Enthusiastic & Engaging, Value-Oriented

Brand Values

• •Accessibility/Affordability
• •Quality & Longevity
• •Customer Satisfaction
• •Transparency (within limits)
• •Cruelty-Free & Vegan-Friendly

Best Practices

• •Emphasize 'Inspired By' Clearly: Always be transparent that the fragrances are 'inspired by' or 'our version of' popular scents. This manages expectations and builds trust, while still allowing for aspirational language regarding the scent experience itself.
• •Balance Luxury with Accessibility: Use evocative, sensory language to describe the fragrances and the feeling they create (e.g., 'opulent,' 'alluring,' 'powerhouse,' 'unforgettable'). However, always tie this back to the value proposition of affordability and smart luxury.
• •Highlight Key Differentiators: Consistently mention the benefits of high oil concentration, longevity, and the vegan/cruelty-free aspect in product descriptions, social media, and marketing materials.
• •Show, Don't Just Tell (with Testimonials): Integrate genuine customer reviews and testimonials that support the claims of quality, similarity, and longevity. This adds authenticity to the aspirational tone. Use phrases like 'Our customers say...'
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal and trend-driven than on the website's FAQ page, the core message of affordable luxury, quality, and inspired scents should remain consistent. The underlying confidence and enthusiasm should permeate all communications.

Social Perception

Generally Positive for Value and Similarity, Appreciation for Affordability, Long-Lasting Scents, Mixed Reviews/Expectation Management, Customer Service Issues (Occasional), TikTok Engagement

Copy Examples

• •Headline: Indulge Your Senses. Not Your Wallet. Body: Discover [Product Name], our stunning tribute to [Designer Inspired-By Fragrance]. Experience the opulence, the allure, the unforgettable trail – all at a price that lets you embrace every facet of your scent story. Why just admire luxury when you can wear it?
• •Social Media Post (Image: Flatlay of a perfume bottle with luxurious props): Caption: Confidence has a new signature. ✨ Our oil-based, long-lasting fragrances are crafted to make a statement from dawn till dusk. Dare to be unforgettable with AW Scents. #InspiredLuxury #ScentObsessed #AffordableOpulence
• •Product Description Snippet: For 'Inspired By B Bottled - 63 BOTTLE': Command the room. Our 63 BOTTLE, inspired by the iconic B Bottled, is a symphony of [mention key notes if possible e.g., crisp apple, warm spice, and sophisticated woods]. Designed for the modern achiever, this Extrait De Parfum doesn't just smell incredible – it lasts. Elevate your everyday.
• •Email Subject Line: Smell Like a Million Dollars (Without Spending It!) Email Body Preview: Psst... Your new favorite scent is waiting. Experience the richness and longevity you crave, inspired by the world's most beloved fragrances. Explore the AW Scents collection.
• •Website Banner: Luxury Scents Reimagined. Incredible Quality. Unbeatable Prices. Vegan & Cruelty-Free. [Shop Now]