Brand Tone

Direct and Product-Focused, Service-Oriented, Trendy and Youthful, Confident

Brand Values

• •Quality & Design
• •Functionality & Versatility
• •Customer Service
• •Cautiously Optimistic

Best Practices

• •Emphasize excellent customer service and communication.
• •Highlight product features like reflective design, fit, and fabric quality.
• •Maintain a trendy and youthful vibe on TikTok.
• •Build social proof and trust by showcasing user engagement.
• •Deliver on promises of fast shipping and easy returns.

Social Perception

A growing community of engaged customers who value quality, style, and excellent service.

Copy Examples

• •"Perfect, slim fit for any occasion."
• •"High-quality fabrics designed for ultimate comfort."
• •"Exclusive reflective design to make you stand out."
• •"Fastest delivery possible in NL/BE and across the EU."
• •"Experience the best communication service for problem resolution."