Brand Tone

Nurturing and Encouraging, Friendly and Welcoming, Educational and Informative, Passionate and Enthusiastic, Playful and Accessible

Brand Values

• •Creativity and Self-Expression
• •Learning and Skill Development
• •Community and Connection
• •Joyful Exploration
• •Empowerment through Art

Best Practices

• •Embrace Encouragement: Always use positive, uplifting, and supportive language. Avoid jargon or overly critical terms. Focus on the joy and accessibility of art.
• •Foster a Sense of Community: Use inclusive language (e.g., "we," "us," "our community"). Encourage interaction and sharing. Highlight collaborative aspects.
• •Prioritize Playfulness and Exploration: Incorporate the "First, Not Only" philosophy. Emphasize experimentation, learning from mistakes, and the fun of the creative process over perfection.
• •Be Authentically Passionate: Let genuine enthusiasm for art and creativity shine through. Share personal stories or insights (as the founder does in the blog) to connect on a human level.
• •Educate and Inspire: Provide value by sharing tips, ideas, and knowledge. Position the brand as a helpful guide on an individual's creative journey, whether they are a beginner or more experienced.

Social Perception

Highly Positive, Inspiring and Creative Hub, Supportive and Knowledgeable Leadership, Community-Oriented, Resourceful and High-Quality

Copy Examples

• •Headline: Unleash Your Inner Artist. No Experience Needed, Just a Dash of Curiosity! Body: Join our mixed media workshops at A Work of Heart Studio and discover the joy of creating. We believe everyone is an artist – let us help you find your spark! #AWorkOfHeart #CreativeJourney #PlayfulArt
• •Headline: Your Creative Community Awaits. Body: Connect, learn, and play with fellow art lovers at A Work of Heart. From online tutorials to in-studio sessions, find your happy place and let your creativity flow. Explore our classes today! #ArtCommunity #WatchLearnPlay #MixedMediaFun
• •Headline: Messy Hands, Happy Heart! Body: Dive into the vibrant world of mixed media with us! Our "First, Not Only" approach means you can explore, experiment, and make happy accidents. What masterpiece will you create today? #ArtStudio #CreativePlay #SanJoseArt
• •Headline: From Blank Canvas to Beautiful. We'll Show You How. Body: Feeling creatively stuck? A Work of Heart offers inspiring classes and all the supplies you need to get those artistic gears turning. Let's make something amazing together! #ArtSupplies #CreativeClasses #InspireCreativity
• •Headline: Gift Yourself the Joy of Making. Body: Carve out some 'me-time' and explore your artistic side. Our friendly instructors and welcoming studio are the perfect escape to learn, create, and recharge. Sign up for a workshop! #ArtTherapy #HandmadeHappiness #AWOHStudio