Brand Tone

Enthusiastic, Playful, Family-Oriented, Caring, Informative, Direct, Aspiring, and Modern

Brand Values

• •Legacy and Experience
• •Quality and Variety
• •Customer Focus
• •Child Development and Joy
• •Accessibility

Best Practices

• •Know Your Audience: Primarily families and children. Use language that resonates with both parents (highlighting developmental benefits, quality, safety) and children (emphasizing fun, adventure, popular characters).
• •Emphasize Joy and Development: Consistently thread words and phrases that evoke happiness, imagination, learning, and growth when describing products, especially those for children.
• •Maintain a Positive and Enthusiastic Voice: Even when being informative, the underlying tone should be upbeat and positive, reflecting the excitement of toys and childhood.
• •Be Clear and Direct: While playful, ensure that key information (product features, benefits, how to purchase) is easy to understand. Avoid overly complex jargon.
• •Reflect Legacy with Modernity: Acknowledge the brand's long history as a point of trust while presenting a fresh, modern image through current language and an understanding of today's popular characters and products.

Social Perception

Established Toy and Children's Goods Retailer, Provider of Popular International Brands, Adapting to modern retail trends with online presence, some mixed perception of product quality for some items.

Copy Examples

• •Since 1957, Awlad Farghaly has been sparking joy in Egyptian homes! From the latest character toys to essentials that help your little ones grow, discover a world of fun and quality. Shop today and create new family memories!
• •Calling all adventurers! 🚀 Unleash imagination with our new [Toy Name]! Designed for hours of creative play and skill-building fun. Get yours at awladfarghaly.com and let the playtime begin!
• •Cherish every milestone. 💕 Our Baby Collection at Awlad Farghaly offers everything you need to nurture and delight your little one, from cozy essentials to developmental toys. Because we care about their happy, healthy start.
• •Gear up for greatness! ✏️📚 Awlad Farghaly has all the coolest stationery and school essentials from top brands to make learning fun and organized. Let's make this school year the best one yet!
• •Weekend Fun Fair! 🎉 Get [Discount Percentage]% off on all [Character Name] toys and bring home their favorite hero! Shop now at awladfarghaly.com – making playtime affordable and exciting!