Brand Tone

Elegant & Sensory

Brand Values

• •Handcrafted Quality
• •Premium & Safe Ingredients
• •Sensory & Emotional Connection
• •Aesthetic Appeal

Best Practices

• •Lead with Sensory Language: Always use rich, descriptive words that appeal to the senses of smell, sight, and touch. Instead of "smells good," use phrases like "an enchanting blend of rose and cashmere musk that infuses your space with an irresistible allure".
• •Tell the Story of the Scent: Frame each product not just by its ingredients, but by the emotion or memory it's meant to evoke. Connect fragrances to experiences like "soothing lavender fields" or "invigorating citrus groves".
• •Highlight Quality and Craftsmanship: Consistently mention the use of "premium Coconut wax," "handcrafted" processes, and safe, "phthalate-free" ingredients to reinforce the brand's commitment to quality.
• •Maintain an Elegant Visual Identity: Ensure all photography and video content reflects the brand's sophisticated aesthetic. Use clean lighting, elegant props, and focus on the visual details of the products, like the shimmer of mica in the wax.
• •Use "Awaken" as a Core Verb: The brand name itself is a call to action. Weave the word "awaken" and its synonyms (ignite, evoke, discover, transport) into your copy to create a cohesive and powerful brand message that ties directly back to "Awickening Aromas."

Social Perception

Positive, high-quality, luxury fragrance brand, visually-focused, though with a currently limited broad public awareness.

Copy Examples

• •More than a candle, it's a story. Our Amethyst candle is meticulously handcrafted with virgin coconut wax and a hypnotic blend of scents designed to transport you. Let the flicker awaken your senses. #AwickeningAromas #LuxuryCandles #Handcrafted #SensoryExperience #Amethyst
• •An Invitation to Indulgence: Discover Your New Signature Scent
• •Banish odors and invite serenity. Our So Fresh & So Clean room spray uses advanced water-based technology to neutralize your space, leaving only a crisp, clean atmosphere. Crafted without harsh chemicals, it's a pure, elegant solution for a refreshed home. Mist your linens, elevate your room, and breathe in the tranquility.
• •Evoke Emotions. Create Memories. Discover the power of scent and color. Shop The Collection.
• •Awickening Aromas: Where elegant design and captivating fragrances meet. Handcrafted for your senses.