Brand Tone

Enthusiastic and Passionate, Inclusive and Welcoming, Community-Focused, Playful and Fun

Brand Values

• •Celebration of Fandom
• •Inclusivity and Diversity
• •Community Building
• •Family-Friendliness
• •Creativity and Self-Expression

Best Practices

• •Embrace "Geek" Language: Use slang and references that resonate with the pop culture audience. Don't be afraid to be nerdy; it shows authenticity.
• •Always Be Positive and Enthusiastic: Your language should reflect excitement and passion. Use exclamation points and energetic words to convey this.
• •Center the Fan Experience: Frame your copy around the attendee. Use "you" and "your" to make them feel like the focus of the event and brand.
• •Highlight Inclusivity: Regularly mention the various inclusive aspects of the con (e.g., Pride Alley, family-friendly activities) to reinforce this core value.
• •Encourage Interaction: End posts and communications with questions or calls to action that invite comments, shares, and user-generated content. This builds community and engagement.

Social Perception

A Premier Pop Culture Event, Fun and Engaging, Well-Organized and Professional, A Positive and Inclusive Community

Copy Examples

• •IT'S HAPPENING! We're beyond thrilled to announce that [Celebrity Name] will be joining the Awesome Con family this year! Get ready for epic panels, photo ops, and a chance to meet the legend behind [Iconic Role]. Who's officially freaking out with us?! #AwesomeCon #GuestAnnouncement #PopCulture
• •Rep your fandom! The official Awesome Included shop is loaded with new gear. From exclusive tees to must-have collectibles, grab your loot and get ready for an awesome year. Shop now and wear your geek pride!
• •Your ultimate geek weekend is calling! Tickets for Awesome Con are on sale now. Join 60,000 of your fellow fans for a three-day celebration of everything you love. From comics and cosplay to celebrity guests and gaming, this is where you belong. Get your badges today!
• •Unleash your creativity at Destination Cosplay! Whether you're a seasoned pro or a first-time crafter, it's your space to shine. Join workshops, meet fellow cosplayers, and show off your masterpiece. Awesome Con is all about celebrating YOU. See the full schedule!
• •We want to see your favorite Awesome Con memories! Share a photo from a past con with the hashtag #MyAwesomeCon for a chance to be featured. Let's celebrate the moments that make our community so special!