Brand Tone

Empowering, Spiritual, and Sophisticated

Brand Values

• •Empowerment and Strength
• •Storytelling and Meaning
• •Social and Charitable Impact
• •Inclusivity and Representation
• •Quality and Craftsmanship

Best Practices

• •Lead with the Narrative: Always begin with the story. Whether it's the myth of a goddess, the history of an icon, or the symbolism of a design, the narrative is what connects the customer to the piece on an emotional level.
• •Use Empowering & Evocative Language: Employ strong, active verbs and inspiring adjectives. Words like "channel," "unleash," "embody," "divine," "resilience," and "courage" reinforce the brand's core message.
• •Connect Jewelry to Inner Qualities: Frame each piece not just by its physical attributes (metal, stone) but by the internal quality it represents (wisdom, love, protection, creativity). The jewelry is a tangible link to an intangible strength.
• •Maintain a Tone of Inclusive Celebration: The voice should be welcoming to all, celebrating diverse stories and identities. When discussing historical or mythological figures, do so with reverence and ensure the message is one of universal strength.
• •Seamlessly Integrate the "Give Back" Mission: Mentioning the charitable component should feel like an integral part of the brand's identity, not a footnote. Connect the purchase directly to its impact, reinforcing that the customer is participating in a larger movement.

Social Perception

The public perception of Awe Inspired is largely positive, viewed as a powerful force for good, celebrated for its empowering message, beautiful designs, and genuine commitment to social causes. Customers feel a deep personal connection to the jewelry as a meaningful totem of strength. However, some criticism exists regarding the price-to-quality ratio of gold-plated items and isolated customer service issues, suggesting a perception gap between luxury branding and material value.

Copy Examples

• •She is the weaver of destiny, the keeper of cosmic balance. Introducing the Ananke Pendant. Hand-carved in 14k gold vermeil, this piece is a talisman for those who forge their own path and trust in their journey. Who is the master of your fate? #AweInspired #GoddessAnanke #WearYourStory
• •Jewelry for Your Journey. More than an accessory, it's a symbol of your strength, your story, your spirit. Discover the Goddess within. [Shop The Collection]
• •Channel the wisdom of the warrior. The Athena Signet Ring is a testament to strategic brilliance and unwavering courage. Cast in recycled sterling silver, its sculptural form serves as a daily reminder of your own inner strength and intellect. Wear it when you need to lead with clarity and conquer your day.
• •Wear your values. Every Awe Inspired piece you choose gives back 20% to causes that empower women, champion equality, and protect our rights. This isn't just jewelry. It's a statement. It's solidarity. Shop with purpose.
• •Find Your Strength: Which Goddess Are You? ✨