Brand Tone

friendly, warm, enthusiastic, community-oriented, and passionate

Brand Values

• •Community
• •Curation
• •Storytelling
• •Passion for Reading
• •Support for Authors & Artisans
• •Quality & Sustainability
• •Self-Care & Indulgence

Best Practices

• •Embrace Warmth and Enthusiasm: Always write with a genuine passion for books, reading, and the products offered. Use inviting and positive language.
• •Highlight Community Connection: Regularly mention local aspects, partnerships, and how the shop serves as a community hub. Address your audience as part of this community.
• •Keep it Personal and Approachable: Use a conversational style. Don't be afraid to share staff picks, personal anecdotes (briefly), or ask engaging questions to foster interaction.
• •Balance "Bookshop" and "Apothecary/Gifts": Ensure both aspects of the brand are represented. When talking about gifts or "apothecary" items, tie them back to the joy of reading, relaxation, or the literary theme.
• •Maintain a Visually Cohesive and Inviting Presence: While this relates to visuals, the copy should complement the cozy, curated, and aesthetically pleasing imagery used on platforms like Instagram. Ensure the language evokes a similar feeling of comfort and discovery.

Social Perception

charming, cozy, and welcoming independent bookstore

Copy Examples

• •Instagram Post (New Arrival): "Fresh off the press and onto our shelves! ✨ This new release is just begging to be your next literary escape. Swing by our cozy corner in downtown Poulsbo and let our friendly staff help you discover your next favorite read. What are you hoping to dive into this week? #NewBooks #IndieBookstore #PoulsboReads #ShopLocal #AwayWithWordsBookshop"
• •Facebook Event Promotion (Author Signing): "Get your pages signed! 🖋️ We're thrilled to host local author [Author's Name] on [Date] at [Time] for a special signing of their latest work, '[Book Title]'! Come support our vibrant literary community, chat with the author, and find your next treasured story. More details on our website! #LocalAuthor #BookSigning #CommunityEvent #PoulsboWA #Storytelling #AWWPBO"
• •Website Banner (Editing Services): "Polish Your Prose with Edit Apothecary. ✍️ Whether you're crafting your first novel or refining a manuscript, our expert editing services are here to help your story shine. From developmental edits to final proofreads, let us be the trusted partner in your writing journey. Discover the magic of words, perfected. Learn more about our 'edit apothecary' services today! #EditingServices #EditApothecary #AuthorSupport #WriterLife #PublishingJourney"
• •Instagram Story (Gift Feature): "Mid-week treat? ☕📚 Our 'Bookish Apothecary' collection is brimming with literary-themed candles, cozy teas, and unique gifts perfect for unwinding. Because every reader deserves a little pampering! Swipe up to explore or visit us in Poulsbo! #LiteraryGifts #BookishSelfCare #Hygge #ShopSmall #AwayWithWords"
• •Email Newsletter Snippet (Community Focus): "Hello, fellow book lovers! This month at Away With Words, we're celebrating the stories that connect us. From our upcoming [Event Name] to new arrivals from talented local artisans, there's always something new to discover and share in our beloved Poulsbo. Thank you for being part of our story! [Link to Events Page] #CommunityLove #PoulsboStrong #BookshopLife #SupportIndies"