Brand Tone

Friendly, Trendy, Stylish, Enthusiastic, Approachable

Brand Values

• •Fashionability & Trendiness
• •Quality
• •Affordability
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Greek Origin/Support Local

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (friendly, trendy, inspirational), key messaging points, preferred vocabulary (and words to avoid), and use of emojis/hashtags. Share this with anyone creating content.
• •Focus on 'Her': Address the customer directly using 'you' and 'your.' Highlight how the clothes will make *her* feel and how they enable *her* self-expression, aligning with the value that 'every woman is unique.'
• •Stay Visually Consistent: Ensure the tone of the copy matches the visual style of the brand (e.g., vibrant, stylish photos on Instagram). The words should enhance the feeling the images convey.
• •Infuse Enthusiasm and Positivity: Use uplifting language, exclamation points where appropriate (without overdoing it), and positive framing. Reflect the 'enthusiastic' tone seen on social media.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and approachable tone. Personalize responses where possible and be genuinely helpful, reinforcing the positive customer service perception.

Social Perception

Positive Customer Experience: Customers generally report high satisfaction with product quality, style, and customer service. They feel the clothes are beautiful, comfortable, and good value. Stylish and On-Trend: The brand is perceived as offering fashionable and appealing clothing. Reliable (for those who have purchased): Positive comments about ordering and receiving items, including international shipping.

Copy Examples

• •✨ Step into your sunshine! ✨ Our new [Dress Name] has just landed, and it's everything you need to feel fabulous. Flowy, chic, and oh-so-you! 💖 Tap to shop your new favorite look! #AwataraFashion #NewCollection #GreekFashion #StyleInspo #MustHaveDress
• •Ready for a style refresh? 😉 Discover Awatara Fashion's latest collection – where quality meets trend, and every piece tells *your* story. Express your unique vibe with outfits you'll love, at prices you'll adore! Shop now: [Link to website] #AwataraStyle #WomensFashion #ShopGreece #FashionForYou #TrendyLooks
• •Hello, [Season]! 👋 Embrace the new season with Awatara. Unique styles, beautiful quality, and that perfect piece to make you shine. Explore fresh arrivals and find your signature look today! #AwataraBoutique #SeasonalStyle #GreekDesign
• •💖 You're Unique, Your Style Should Be Too! Discover Awatara's Latest... Hey Fashion Lover! At Awatara, we believe style is all about self-expression. That's why our new collection is packed with unique pieces designed to let your personality shine. Find high-quality, on-trend fashion that feels like it was made just for you...
• •Unleash your inner free spirit with our [Product Name] boho top. Crafted for comfort and designed to turn heads, this piece is all about effortless style and celebrating your individuality. Perfect for sunny days and dreamy nights. ✨ #BohoChic #AwataraFashion #ExpressYourself