Brand Tone

Professional and Experienced, Customer-Focused and Accommodating, Versatile and Capable, Reliable and Trustworthy, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage and Experience
• •Customization and Personalization
• •Comprehensive Service
• •Adaptability

Best Practices

• •Emphasize Experience and Heritage: Consistently weave in the "over 76 years" of experience to build trust and highlight reliability. For example, "With over seven decades of expertise..."
• •Showcase Versatility with Specificity: Instead of just saying "we do custom work," provide concrete examples of the types of engraving, products, and solutions offered (e.g., "from laser-engraved tumblers to comprehensive corporate award programs"). This mirrors their detailed website and social media content.
• •Maintain a Professional yet Approachable Voice: The copy should be professional and articulate, reflecting quality, but also friendly and open, encouraging inquiries and custom requests (e.g., "We're here to help," "Let's discuss your project").
• •Focus on Solutions and Customer Benefits: Frame services around how they benefit the customer – e.g., "achieve your recognition goals within budget," "make your event memorable," "simplify your employee awards process."
• •Ensure Visual Consistency Reinforces Copy: While this is about copywriting, ensure that the imagery used alongside the copy (especially on social media) reflects the quality, diversity of products, and craftsmanship mentioned in the text. The current social media strategy does this well.

Social Perception

Long-standing, dependable local business. Customers engage with inquiries about specific products and customization, and the company is responsive. The sentiment in these interactions is positive, with an appreciation for the custom work and product quality.

Copy Examples

• •Headline: Celebrating Over 76 Years of Crafting Excellence. Your Vision, Expertly Engraved. Body: At Awards & Engraving, we blend decades of experience with precision technology to bring your recognition awards and personalized gifts to life. From corporate honors to cherished keepsakes, trust us to deliver quality, on time and within budget. Visit awards-engraving.com.
• •Headline: Custom Awards, Uniquely Yours. Let's Design Together. Body: Need a one-of-a-kind award? Our team specializes in custom design and expert engraving. Whether it's for your company, sports team, or a special someone, Awards & Engraving creates pieces that truly stand out. Tell us your idea!
• •Headline: More Than Just Trophies. Complete Recognition Solutions. Body: From employee recognition programs with dedicated ordering portals to intricate laser-marked industrial parts, Awards & Engraving offers a full spectrum of services. Discover quality and versatility for every need.
• •Headline: Honor Achievements, Big or Small. Quality Awards for Every Budget. Body: Recognize success without compromise. Awards & Engraving provides a wide selection of high-quality trophies, plaques, and personalized gifts, with options to suit any budget – like custom sports trophies starting at just $6.99! Quality recognition is accessible to all.
• •Headline: Your Local Engraving Experts in Historic Downtown Libertyville. Body: For generations, Awards & Engraving has been Libertyville's trusted source for quality engraving and recognition products. Experience dedicated service and craftsmanship right in your community. Stop by or contact us today!