Brand Tone

Emotional & Heartfelt, Artistic & Creative, Appreciative & Customer-Centric, Joyful & Celebratory, Playful & Whimsical, Professional & Quality-Oriented

Brand Values

• •Love for Pets
• •Celebration of Individuality
• •Artistic Excellence & Craftsmanship
• •Customer Joy & Satisfaction
• •Creating Lasting Memories
• •Personalization

Best Practices

• •Always Center the Pet-Owner Bond: Every piece of copy should, in some way, acknowledge or tap into the deep emotional connection people have with their pets. Use language that resonates with love, companionship, and cherished memories.
• •Highlight Uniqueness and Personalization: Consistently emphasize that each artwork is custom-made and captures the individual personality and appearance of the pet. Avoid generic descriptions; focus on the bespoke nature of the service.
• •Use Warm, Engaging, and Positive Language: Maintain a friendly, approachable, and enthusiastic voice. Incorporate words that evoke happiness, joy, and appreciation. Even when discussing the artistic process, keep the language accessible and warm.
• •Showcase, Don't Just Tell, the Artistic Quality: While mentioning skilled artists and quality materials, also use descriptive language that paints a picture of the beautiful end product. Words like "stunning," "vibrant," "masterpiece," "gallery-quality," and "timeless" can reinforce this.
• •Incorporate User-Generated Content and Stories: Actively encourage and feature customer stories, photos, and testimonials in your copy. This not only provides social proof but also naturally reinforces the emotional, celebratory, and appreciative aspects of the brand's tone. When referencing these, adopt a tone of shared joy and gratitude.

Social Perception

Positive & Trusted, Gift-Worthy, Special & Unique, Good Customer Service, Emotionally Engaging

Copy Examples

• •Headline for a social media ad: "Your Pet is a Masterpiece. Let Us Prove It. 🎨🐶 Transform your favorite photo into timeless art that captures their unique spirit. Shop Awar Dog!"
• •Instagram caption for a customer feature: "Just look at that regal gaze! ✨ We're so honored to have turned [Pet's Name]'s photo into a stunning Renaissance portrait for [Customer's Name]. Every whisker, every sparkle in their eye, captured forever. Share the love for your furry royalty! #AwarDog #PetPortrait #DogArt #CustomPetArt #CherishedMemories"
• •Email subject line for a promotion: "🐾 A Special Treat for Your Best Friend (and You!) – Immortalize Your Pet with Awar Dog!"
• •Product description snippet: "More than just a portrait, it's a celebration of the unconditional love and joy your pet brings into your life. Our artists meticulously craft each piece, ensuring every detail reflects your pet's unique personality, creating a heartfelt keepsake you'll treasure for years to come."
• •Website "About Us" call to action: "Ready to see your beloved companion transformed into a work of art? Let our passionate artists create a unique tribute that celebrates your furry family member. Because every pet deserves to be immortalized. [Button: Create Your Portrait]"