Brand Tone

Informative & Trustworthy, Caring & Nurturing, Approachable & Helpful

Brand Values

• •Natural & Plant-Based
• •Science-Backed Efficacy
• •Health & Wellness
• •Sustainability & Eco-Friendliness
• •Quality & Transparency
• •Customer-Centric

Best Practices

• •Emphasize "Natural" and "Science-Backed": Consistently highlight the natural, plant-based ingredients while also underscoring the expertise and credibility of pharmacist formulation.
• •Use Nurturing and Gentle Language: Words like "nourish," "gentle," "heal," "revitalize," and "care" should be prevalent to reflect the brand's caring approach to skin, hair, and the environment.
• •Maintain Transparency: Be open about ingredients, processes (like small-batch production), and the brand's values (vegan, cruelty-free, eco-friendly).
• •Educate and Inform: Continue to provide educational content about the benefits of natural ingredients and skincare/haircare routines, reinforcing the brand's expertise and helpful nature.
• •Be Approachable and Community-Focused: Encourage interaction, invite questions, and share customer testimonials to foster a sense of community and reinforce the brand's commitment to its customers.

Social Perception

Positive Customer Feedback, Trusted Source for Natural Products, Eco-Conscious Appeal

Copy Examples

• •Experience touchably soft, visibly healthy hair, the Awah Earth way – where science meets nature’s gentle touch.
• •We believe in holistic beauty that’s good for you and the Earth.
• •Explore our collection of lovingly handmade products, each formulated by a licensed pharmacist to ensure the perfect harmony of nature and efficacy.
• •Our FAQ section addresses product safety for children and daily use, stating that products are gentle and made with natural ingredients.
• •Awah Earth describes itself here as a pharmacist-owned haircare, skincare, and premium supplements company.