Brand Tone

Varied, attempting to be accessible and trendy but lacks focus and consistency. Potential for an enthusiastic and value-driven tone, centering around the stated brand values.

Brand Values

• •Accessibility
• •Sustainability (stated)
• •Personalization
• •Variety
• •Creativity (Passion for creativity)

Best Practices

• •Focus on specific product categories when creating copy (e.g., fashion, shapewear, home decor) to avoid diluting the brand message.
• •Emphasize the 'accessible, sustainable, and personal' fashion promise in fashion-related content.
• •Use high-quality visuals in all marketing materials, especially for fashion and beauty products.
• •Encourage customer reviews and testimonials to build trust and credibility.
• •Maintain an active and engaging presence on relevant social media platforms, such as TikTok and Instagram.

Social Perception

Currently perceived as a general online retailer with a broad product range. Opportunities exist to strengthen brand identity and build a reputation for accessible, sustainable, and personalized fashion.

Copy Examples

• •"MyClosetAid: Discover fashion that fits your life, sustainably sourced and personally styled."
• •"Step into style with MyClosetAid! Explore our latest collection of women's fashion, designed for you."
• •"Get 20% off your first MyClosetAid order! Shop now and find your perfect look."
• •"MyClosetAid is more than fashion; it's a community. Join us and express your unique style!"
• •"Sustainable fashion made easy. Shop MyClosetAid and make a positive impact with every purchase."