Brand Tone

Aspirational & Trendy, Promotional & Functional, Youthful & Playful

Brand Values

• •Style & Personalization
• •Accessibility & Convenience
• •Trend-Consciousness
• •Variety

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (e.g., trendy, youthful, helpful, aspirational) with clear examples of "do's and don'ts" for language, specific keywords, and even emoji use. This guide should be accessible to anyone creating content.
• •Focus on the "Why," Not Just the "What": Instead of only listing product features, emphasize the lifestyle benefit or the feeling the product provides (e.g., "express your unique style," "stay effortlessly connected," "protect your tech with flair").
• •Be Platform-Aware, but Core-Consistent: While the expression of the tone might vary slightly to fit the norms of different platforms (e.g., more emojis and slang on TikTok, slightly more formal on email), the core personality and values should remain consistent.
• •Engage Authentically: When responding to comments or messages, use the established brand tone. If it's friendly and youthful, avoid overly formal or robotic replies. Show genuine interest in customer queries and feedback.
• •Review and Iterate: Regularly review all customer-facing copy (website, social media, ads, emails) to ensure it aligns with the desired tone and values. Gather feedback and be willing to adjust the voice guide and content strategy as the brand evolves or as you learn more about what resonates with your audience. Addressing the concerns raised by the low trust score should also be a priority, as this significantly impacts perception.

Social Perception

Generally positive on Instagram and TikTok where engagement is visible. Potential concerns about legitimacy or safety due to low trust score from Scam Detector and lack of widespread independent reviews.

Copy Examples

• •Instagram Post (Image of a uniquely designed phone case): Your phone is an extension of you. Make it a statement. ✨ Our latest collection just dropped – find a case that’s as unique as your vibe. Tap to shop & enjoy free worldwide shipping! #avyxo #phonecase #styleupgrade #techaccessories #expressyourself
• •TikTok Video Script (Fast-paced montage of different phone accessories in use): (Upbeat, trendy music) VO: Level up your everyday! 🚀 From chic cases to must-have MagSafe stands, Avyxo has your tech covered. What’s your must-have accessory? Tell us below! 👇 Link in bio for free global shipping! #avyxo #techtok #phoneaccessories #gadgetgoals #musthaves
• •Website Banner (Homepage): Define Your Style. Protect Your Tech. Explore Avyxo's curated collection of trendsetting phone accessories. Free Shipping Worldwide.
• •Facebook Ad (Carousel showing different product categories): Don’t just own a phone, accessorize it! Whether you're after sleek protection, a pop of color, or the latest tech gear, Avyxo delivers. Shop our wide range of phone cases, AirPod covers, watch bands & more. Shipped free, anywhere in the world. Discover your next favorite accessory at avyxo.com.
• •Email Subject Line (for a promotional email): 🔥 Fresh Drops! Your Tech Deserves This Makeover (Free Shipping Inside!) Email Body Snippet: Hey [Customer Name], ready to give your devices a serious style boost? At Avyxo, we believe your tech should be as individual as you are. Dive into our newest arrivals – from eye-catching phone cases to super-functional gadgets, all designed to make your life easier and more stylish. Plus, get it all delivered to your door, on us!