Tono de Marca

Empowering, Aspirational, and Community-Focused

Valores de Marca

• •Inspiration and Empowerment
• •Self-Expression and Inclusivity
• •Premium Quality and Performance
• •Community Building

Mejores Prácticas

• •Lead with "You," Not "We": Center the customer in all copywriting to align with the empowering and community-focused tone, e.g., "You'll feel confident and supported in leggings designed for your best performance."
• •Translate Features into Feelings: Explain the emotional benefit of product features. Instead of just stating "Four-way stretch fabric," convey "Experience total freedom with four-way stretch fabric that moves with you, never against you."
• •Amplify the Community's Voice: Regularly feature user-generated content (UGC), customer photos, testimonials, and stories to authentically reinforce the brand's values of community and inclusivity.
• •Create a "Word Bank": Develop a guide with lists of on-brand words (e.g., Inspire, Empower, Strength, Confidence) and off-brand words (e.g., Cheap, Technical, Exclusive) to maintain tonal consistency.
• •Ensure Tonal Consistency Across All Touchpoints: Extend the empowering and supportive brand voice to all interactions, including customer service emails, return policies, and chat support, fostering a strong relationship with customers.

Percepción Social

Largely positive, focusing on aesthetics and performance. Customers praise flattering fits, comfort, and workout effectiveness. Some constructive criticism notes potential inconsistencies in product stretch/support and sizing availability, suggesting room for improvement in product consistency and stock management.

Ejemplos de Copy

• •Designed for every move, every milestone, every moment you decide to be stronger than you were yesterday. Our Elevate Lux Jumpsuit isn’t just an outfit; it’s your second skin for the journey. #AvviniToInspire #Empowerment
• •You’re Invited: Join the Avvini Family. It’s more than a brand, it’s a movement. See how thousands of women are smashing their goals and supporting each other every step of the way.
• •Feel the freedom of movement. Our signature seamless fabric hugs your curves without restriction and is 100% squat-proof, so your only focus is your next PB. Designed to feel like nothing’s there, while giving you all the support you need. Confidence starts here.
• •Your workout is a celebration of you. At Avvini, we create premium activewear that honors your strength and inspires your journey. Live healthy, express yourself, and feel amazing doing it. Shop the collection that’s made for you.
• •PREMIUM ACTIVEWEAR FOR YOUR BEST SELF. Don't just work out. Evolve.