Brand Tone

Trendy & Youthful, Casual & Approachable, Expressive & Bold, Direct & Visually Focused

Brand Values

• •Self-Expression
• •Trend-Consciousness
• •Comfort & Style
• •Accessibility
• •Individuality

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining key characteristics of your brand's voice (e.g., "Playful but not childish," "Confident but not arrogant," "Use emojis sparingly/strategically"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor that resonate with your target demographic (e.g., if targeting Gen Z, the language might be more informal and meme-savvy than if targeting an older audience).
• •Use "We" and "You" Consciously: Employ "we" to talk about the brand and its offerings (e.g., "We've just dropped new arrivals") and "you" to speak directly to the customer and focus on their benefits and experience (e.g., "You'll love the feel of this fabric").
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, a customer service email, or a Facebook post, the underlying tone should feel familiar and aligned with the TJFriday brand.
• •Read It Aloud: Before publishing, read your copy aloud. Does it sound like your brand? Does it flow naturally? This simple step can help catch awkward phrasing or tones that feel off-brand. For TJFriday, it should sound current, a little edgy, and approachable.

Social Perception

Likely perceived as a source for cool, everyday graphic apparel. They might appreciate the variety of designs and the ability to find pieces that are a bit different from mainstream fast fashion basics. They likely follow for style inspiration and new product drops.

Copy Examples

• •Instagram Post (New T-shirt): Drop the mic 🎤 Your new fave tee just landed. Graphic, bold, and 100% you. Tap to shop the vibe. #TJFriday #GraphicTee #StreetStyle #NewDrop #ExpressYourself
• •Facebook Ad (Sweatshirt Collection): Cold days, hot style 🔥 Our new sweatshirt collection is here to keep you cozy and looking effortlessly cool. Which design is calling your name? Shop now! 👉 [Link to Collection]
• •Product Description (Hoodie): Warning: May cause extreme comfort and style envy. This isn't just a hoodie; it's your go-to for chill vibes, statement looks, and everything in between. Soft-touch fabric, standout graphic. Wear it loud.
• •Email Subject Line (Sale): 🚨 Heads Up! Your Next Favorite Outfit is On Sale. 🚨
• •Website Banner (Homepage): Wear Your Mood. Shop the Latest Graphic Essentials at TJFriday.