Brand Tone

Artistic, Feminine, Friendly, Passionate, Genuine, Community-Oriented

Brand Values

• •Handmade Craftsmanship & Quality
• •Self-Expression & Individuality
• •Support for Makers/Creativity
• •Eco-Conscious
• •Customer Focus & Connection
• •Canadian & Female-Owned Pride

Best Practices

• •Embrace "Handmade" Language: Consistently use words like "handcrafted," "artisan," "studio," "made with love," "unique," and "one-of-a-kind" to reinforce the handmade value.
• •Focus on Feminine & Elegant Descriptions: Utilize adjectives that evoke delicacy, beauty, and grace, such as "dainty," "elegant," "charming," "delicate florals," "soft hues," and "intricate details."
• •Maintain a Friendly & Approachable Voice: Address the audience directly and warmly (e.g., "Hello lovely!," "We'd love to hear from you"). Share insights into the creative process to build a personal connection.
• •Highlight Self-Expression and Artistry: Frame products not just as accessories, but as tools for personal expression and wearable art. Use phrases like "express your style," "tell your story," "your unique touch."
• •Be Genuine and Passionate: Let the love for the craft shine through. Share the inspiration behind collections or the joy of creating. Authenticity resonates with customers looking for handmade items.

Social Perception

Highly Positive, Trusted, Artistic & Talented, Supportive of the Craft Community

Copy Examples

• •Instagram Post (New Collection): Introducing ‘Petal & Pearl’ ✨ Each handcrafted piece whispers tales of springtime blooms and morning dew. Express your unique story with delicate designs, made with love, just for you. #Avsthetics #HandmadeJewelry #ClayEarrings #ElegantStyle #SelfExpression
• •Product Description (Earrings): Adorn your ears with our ‘Sunbeam’ floral dangles. Lovingly handmade from polymer clay, these lightweight beauties add a touch of sunshine and unique artistry to any outfit. Because you deserve to wear a little piece of art.
• •Website Banner (Makers' Tools): Unleash Your Inner Artist! ✨ Our thoughtfully designed polymer clay cutters and tools are here to help you bring your beautiful visions to life. Create, inspire, and make your mark. #AvstheticsMakers #PolymerClayTools #CraftYourStory
• •Email Newsletter Subject: A Little Handmade Happiness Just For You, [Customer Name]! 🌸 Body Snippet: Hello lovely! Just a little note from our studio to yours, sharing our latest handcrafted treasures and a sprinkle of creative inspiration. At Avsthetics, we believe every piece tells a story – what will yours be?
• •TikTok Video Caption (Process Video): Watch the magic happen! ✨ From a simple block of clay to these delicate ‘Forget-Me-Not’ studs. Each pair is a labour of love, ready to be part of your unique style! What should we make next? Let us know! 👇 #HandmadeProcess #PolymerClayArtist #Avsthetics #WearableArt #FloralJewelry