Brand Tone

Relatable, Empathetic, Friendly, Approachable, Helpful, Solution-Oriented, Appreciative, Community-Focused, Stylish, and Quality-Conscious

Brand Values

• •Practicality and Functionality
• •Quality Craftsmanship
• •Minimalist Aesthetics
• •Empowering Women
• •Authenticity and Relatability

Best Practices

• •Always write from a place of understanding your customer's daily life and challenges. Use language that shows you \"get it.\"
• •Share authentic stories and use a conversational, friendly tone. Avoid overly formal or corporate jargon. The founder's story is a great example of this.
• •Highlight how Avryn Co. items make life easier and solve everyday problems for busy women.
• •Ensure that the minimalist, quality-focused aesthetic seen in product design and photography is mirrored in the clean, concise, and thoughtful language used in all communications.
• •Use inclusive language (\"we,\" \"us,\" \"woman to woman\") and encourage interaction to build a sense of belonging around the brand.

Social Perception

Highly positive customer feedback, seen as a \"sanity saver\" for busy individuals, appreciation for design and materials, good gift option, strong word-of-mouth and organic growth, and responsive customer service.

Copy Examples

• •Headline: Your Extra Hand is Here. Body: Juggling life, coffee, kids, and somehow... your keys? The Avryn Co. wristlet: stylish, handcrafted leather that keeps your essentials secure and your hands free for everything else. Because you deserve one less thing to worry about. Call to Action: Discover Your Everyday Essential.
• •Headline: Minimal Design. Maximum Peace of Mind. Body: Tired of bulky bags and overflowing pockets? Our minimalist leather wallets and wristlets are designed by women, for women who value quality, style, and the sweet relief of having just what you need, right where you need it. Call to Action: Simplify Your Carry.
• •Headline: Made by Hand, For Your Full Hands. Body: From our Greenville studio to your busy life, each Avryn Co. piece is crafted with care from top-grade Italian leather. We get it – life’s a handful. Let us help you carry it all with a little more ease and a lot more style. Call to Action: Shop Handcrafted Solutions.
• •Headline: The Gift of \"Got It Handled.\" Body: Spoil the amazing woman in your life (or yourself!) with the everyday luxury of an Avryn Co. wristlet or wallet set. Beautifully packaged and thoughtfully designed to lighten her load. Call to Action: Find The Perfect Gift.
• •Headline: Join the Avryn Co. Family – Where Style Meets Sanity. Body: We’re more than just leather goods; we’re a community of women embracing the beauty of simplicity and the power of a helping hand. Experience the Avryn Co. difference – designed for your real life. Call to Action: Explore Our Collections.