Brand Tone

Friendly, Stylish, and Empowering

Brand Values

• •Affordability & Quality
• •Style & Comfort
• •Customer-Centricity
• •Confidence

Best Practices

• •Lead with 'Effortless Style': Always frame the product benefit around ease and elegance. Use words like effortless, easy, flowy, and comfortable to connect style with wearability.
• •Use Empowering Language: Incorporate words that inspire confidence, such as empower, elevate, shine, and beautiful. The goal is to make the customer feel good about themselves, not just the clothes.
• •Maintain a Friendly, Approachable Tone: Write as if you're talking to a friend. Use emojis where appropriate (social media), ask questions, and adopt a conversational style to build a relatable connection.
• •Highlight Value Beyond Price: While affordability is a key selling point, frame it as "chic on a budget" or "affordable luxury." This positions the brand as smart and savvy rather than just cheap.
• •Be Consistent Across All Channels: Ensure the friendly, stylish, and empowering tone is present everywhere from the website's product descriptions and blog posts to social media captions and customer service emails. This builds brand recognition and trust.

Social Perception

Highly positive; perceived as a reliable, trendy, and trustworthy online boutique offering chic, affordable, high-quality outfits with fast shipping and good customer service.

Copy Examples

• •Effortless elegance has arrived. Our new dress collection is designed for sunny days and magical nights. Find your perfect flowy silhouette and feel beautiful, confident, and you. Tap to shop.
• •Your secret to looking chic on a budget is here. At Avrier, we believe in high-quality style that doesn’t break the bank. Discover our curated tops and jumpsuits where comfort meets couture. Free US shipping always.
• •Your perfect weekend outfit, sorted. Our mix-and-match sets are designed for effortless style and all-day comfort. Dress it up or down your wardrobe will thank you. Save this pin for style inspiration!
• •Welcome back, style-setter! We noticed you have great taste. That’s why we’re giving you early access to our new outerwear collection. Be the first to wrap yourself in comfort and confidence this season. P.S. Your next favorite coat is waiting.
• •The Summer Style Refresh is ON. Get up to 40% off our most-loved dresses, tops, and rompers. Elevate your wardrobe with pieces designed to make you shine. Limited stock don't miss out!