Brand Tone

Helpful and Expert, Practical and Solution-Oriented, Direct and Clear, Friendly and Approachable, Engaging and Modern

Brand Values

• •Prevention over Repair
• •Quality and Durability
• •Customer Focus and Support
• •Value for Money/Competitive Pricing
• •Problem Solving

Best Practices

• •Prioritize "Prevention": Frame product benefits around avoiding damage, saving future costs, and extending the life of items. Use words like "shield," "safeguard," "protect," "prevent," and "preserve."
• •Emphasize Expertise and Quality: Confidently highlight the quality, durability, and reliability of the products. Use phrases like "expertly selected," "high-quality," "durable solutions," and "trusted protection."
• •Be Solution-Oriented and Practical: Focus on how the products solve specific customer problems related to construction, renovation, gardening, or transport. Provide clear, straightforward information.
• •Maintain a Helpful and Supportive Voice: Offer advice and position the brand as a partner in the customer's projects. Use language that is approachable and shows understanding of their needs.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more informal and engaging, the underlying message of protection, quality, and prevention should remain consistent with the website and other communications.

Social Perception

Generally Positive: Customers generally perceive the brand positively, appreciating the product quality, fast shipping, and friendly service, as evidenced by the "Good" rating on Trusted Shops. Reliable for Protective Needs: The brand is seen as a specialist in covering and protection materials. Areas for Improvement: Some customers have experienced issues with order accuracy and customer service responsiveness, indicating a potential gap between the desired brand perception and actual customer experience in isolated cases.

Copy Examples

• •Headline: Don't Just Renovate, Protect. Your Project Deserves the Best Defense. Body: Planning a renovation? Avoid costly damage and delays. Our expert-selected range of protective films, covers, and runners ensures your floors, surfaces, and valuable items stay pristine from start to finish. Build smarter, not harder.
• •Headline: Weather the Storm: All-Season Protection for Your Outdoor Gear. Body: Your garden furniture and equipment are investments. Shield them from rain, sun, and dirt with our durable, easy-to-use tarpaulins and covers. Enjoy your outdoor oasis for years to come, worry-free. Prevention is simple.
• •Headline: Moving Day? Keep Your Belongings Safe and Secure. Body: Relocating can be stressful, but damage to your valuables doesn't have to be part of it. From sturdy moving blankets to specialized transport supplies, we provide the professional-grade protection you need for a smooth move. Pack with confidence.
• •Social Media Post (TikTok/Instagram): Visual: Quick demo of a protective film being easily applied to a surface before messy work begins. Text: DIY disaster averted! ✅ Keep your projects clean and damage-free with our easy-to-use protective gear. Less cleanup, more creating! #AvoidOnline #ProtectionSpecialist #DIYHacks #RenovationReady #PreventionNotRepair
• •Email Subject Line: Pro Tip: The Secret to a Longer Lifespan for Your Valuables Email Body Snippet: At Avoid Online, we believe the best way to care for your possessions is to protect them from the start. Discover our range of high-quality solutions designed to prevent wear, tear, and accidental damage, saving you time and money in the long run.