Brand Tone

friendly, approachable, and personal

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personal Touch and Authenticity
• •Eco-Consciousness

Best Practices

• •Maintain a Personal and Friendly Voice: Always write as if you're speaking to a fellow crafter. Use "we" and "our" to foster a sense of community and a personal connection.
• •Highlight Quality and Uniqueness: In all copy, emphasize the quality of the materials and the unique designs of your products. This reinforces the core brand value of providing premium crafting supplies.
• •Incorporate the Brand Story: Casually weave in elements of the brand's origin story where appropriate. This reinforces the authentic, family-run feel that resonates with customers.
• •Focus on the Customer's Creativity: Frame your products as tools to enhance the customer's own creativity. Use language that inspires and empowers them in their crafting journey.
• •Be Transparent and Helpful: Continue the practice of clear, straightforward communication. If you have eco-friendly practices, like your packaging, mention them. This builds trust and aligns with the brand's values.

Social Perception

overwhelmingly positive. Customers view the brand as a reliable and go-to source for high-quality knitting and sewing notions. The brand is perceived as trustworthy and customer-centric, with a loyal customer base that appreciates the unique product offerings and the personal touch.

Copy Examples

• •Add the perfect finishing touch to your latest creation. Our new collection of artisanal wooden buttons is crafted to make your handmade projects truly special. Explore the range and find the little detail that makes a big difference.
• •Never lose your place again! Our delightful stitch markers are here to add a pop of fun and function to your knitting. Cute, colorful, and designed for makers, by makers.
• •A treat for our favorite crafters! For a limited time, enjoy 20% off all our handmade labels. It’s our little way of saying thank you for being part of the AvocadoStitches family.
• •Designed with love and a touch of whimsy, our AvoDesigns buttons are exclusive to our shop. Inspired by the creative spirit of our little ones, these buttons are perfect for everything from cardigans to project bags. Let your imagination run wild!
• •It all started with a love for knitting and two little 'avocados.' AvocadoStitches was born from a desire to share high-quality, beautiful notions with fellow makers. We're a family-run business dedicated to providing you with the perfect details for your cherished projects.