Brand Tone

Trendy, confident, and accessible, balancing style with practical UV protection. Modern and slightly disruptive, appealing to a young, fashion-conscious audience.

Brand Values

• •Style
• •UV Protection
• •Quality
• •Affordability
• •Innovation

Best Practices

• •Maintain a focus on UV protection, coverage, polarization, and style in product descriptions.
• •Highlight the balance of quality, design, and price to appeal to the Indian market.
• •Use a tone that resonates with young, fashion-conscious individuals.
• •Incorporate Indian cultural references or aesthetics where appropriate to enhance relatability.
• •Emphasize the brand's modern and disruptive approach to stand out in the competitive market.

Social Perception

A trendy and reliable brand that offers stylish sunglasses with essential UV protection at a competitive price point. Perceived as modern, accessible, and appealing to young, fashion-conscious individuals in India.

Copy Examples

• •"Step out in style with Sole Shades! 😎 Get the perfect blend of UV protection and killer looks. #SoleShades #Sunglasses #IndiaFashion"
• •"Introducing the future of eyewear! ✨ Sole Shades is here to disrupt the sunglasses game. Quality design at prices you'll love. #SunglassesIndia #NewArrivals"
• •"Don't compromise on eye health! 👀 Our polarized lenses offer maximum protection without sacrificing style. Discover the Sole Shades difference. #UVProtection #SunglassesStyle"
• •"Fresh designs dropping weekly! 🚀 Stay ahead of the curve with Sole Shades. Find your perfect pair today. #FashionForward #SunglassesAddict"
• •"Beat the heat in style! 🔥 Sole Shades are your ultimate summer essential. Designed for comfort, crafted for looks. #SummerVibes #SunglassesFashion"