Brand Tone

inspiring, mindful, community-focused, sophisticated, clean, approachable, and warm

Brand Values

• •Sustainability and Mindful Production
• •Female Empowerment and Community
• •Authenticity and Self-Expression
• •Quality and Timelessness
• •Transparency

Best Practices

• •Lead with Your 'Why': Always connect your copy back to your core values of sustainability, female empowerment, and community. This will ensure consistency and resonate with your target audience.
• •Use Inspiring and Inclusive Language: Address your audience as "muses" or part of a community. Use words that uplift and empower, fostering a sense of belonging.
• •Tell the Story Behind the Product: Don't just sell a piece of clothing; sell the values it represents. Talk about the local maker, the sustainable fabric, or the design inspiration.
• •Maintain a Sophisticated yet Approachable Voice: Avoid overly casual slang, but don't be afraid to be personal and warm. Your tone should reflect the high quality of your products and the personal nature of your brand.
• •Highlight Community and Collaboration: Regularly feature your collaborators, customers (with permission), and the stories of the women who inspire you. This reinforces your brand's commitment to building a community, not just a customer base.

Social Perception

niche, high-quality, and ethical fashion label; a champion of local, female-led businesses in Berlin; a community builder; attentive to its customers' needs and offers a personalized experience

Copy Examples

• •Elegance that feels as good as it looks. Our new 'Muse' dress, crafted from sustainably sourced fabric, is designed for the woman who walks her own path. A timeless piece for your conscious wardrobe. #AVeryModernMuse #SustainableFashion #MadeInBerlin
• •Tired of fast fashion? Discover avmm-store, a Berlin-based brand founded on the belief that fashion should be mindful, sustainable, and empowering. Join our community of modern muses and find pieces you'll cherish for years to come. #WomenSupportingWomen #SlowFashion #MindfulStyle
• •avmm-store, A Very Modern Muse, was born from a desire to create a space for women to connect and inspire one another. We curate and create fashion with intention, thoughtfully produced in Europe. Each piece tells a story of empowerment, sustainability, and timeless style.
• •This month, we're celebrating community. We've partnered with the incredibly talented [Designer's Name] to bring you a limited collection that embodies everything we stand for: local craftsmanship, sustainable materials, and the power of creative women coming together. Discover the collaboration.
• •The 'Empower' Trousers: Tailored for a flawless fit, these trousers are made from deadstock cotton, giving new life to beautiful materials. Designed and produced in our Berlin studio, they are a testament to mindful production and effortless style. Feel confident, feel authentic, feel like a modern muse.