Brand Tone

Enthusiastic, Helpful, Value-Driven, Community-Oriented

Brand Values

• •Quality
• •Customer Service
• •Competitive Pricing/Value
• •Accessibility
• •Supporting Small Businesses/Creativity
• •Integrity and Reliability

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for creativity and your products shine through in every post and interaction. Use vibrant language and emojis where appropriate (especially on platforms like Instagram and TikTok).
• •Empower Your Audience: Frame your copy around how your products and expertise help customers achieve their goals, whether it's building a business, creating a unique gift, or expressing their creativity.
• •Show, Don't Just Tell, Value: Instead of just saying good prices, highlight specific deals, compare value, or showcase how affordable it is to start a project using your materials. Use customer testimonials or user-generated content showing off their creations made with your products.
• •Maintain a Helpful, Approachable Voice: Even when promoting products, offer tips, answer questions proactively in your content, and make it clear you're there to support their creative journey. Avoid overly technical jargon unless explaining something specific where it's necessary.
• •Stay Consistent Across Platforms, Adapt the Style: While the core tone (enthusiastic, helpful, value-driven) should remain, adapt the style to the platform. TikTok can be more informal and trend-driven, while website blog posts can be more detailed and informative. Ensure the core messaging about quality, value, and community support is present everywhere.

Social Perception

Positive Hub for Crafters, Resourceful Supplier, Engaging and Modern (especially on TikTok). However, there might be concerns about consistency in customer service.

Copy Examples

• •Headline: Unleash Your Creativity! ✨ Body: Your one-stop Dallas shop for the best deals on T-shirts, vibrant HTV, and all your heat press needs. Quality materials, amazing prices, and endless possibilities await. What will you create today? #AvivaDallas #CraftYourDreams
• •Headline: Level Up Your T-Shirt Game! 🚀 Body: From side hustle to full-blown brand, Aviva Dallas has your back! We stock everything you need – Gildan, Bella Canvas, dazzling vinyl, and pro equipment. Plus, expert advice to get you started! #SupportSmallBusiness #DallasCreators #HTVParadise
• •Headline: Why Pay More? Get Your Craft On for Less! 🤑 Body: Don't break the bank on your next project! Aviva Dallas offers top-quality T-shirt blanks and HTV at prices that keep your creative juices (and profits) flowing. Open to everyone! #AffordableCrafts #DIYDallas #VinylDeals
• •Headline: Lost in the World of Vinyl? We're Here to Help! 👋 Body: Puff, glitter, metallic, oh my! Feeling overwhelmed? The Aviva Dallas team is passionate about crafting and ready to guide you to the perfect materials for your vision. Come say hi and let's talk projects! #CraftCommunity #AvivaHelps #DallasCraftStore
• •Headline: Weekend Project? We've Got the Goods! 🎉 Body: Stop by Aviva Dallas and grab everything you need for that T-shirt idea you've been dreaming of! Bright vinyls, soft tees, and the best prices in town. Your masterpiece starts here! #WeekendCrafts #DIYFashion #AvivaDallasFinds