Brand Tone

Elegant & Sophisticated, Sensual & Empowering, Contemporary & On-Trend, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Sensuality & Femininity
• •Modernity & Style
• •Ethical Responsibility
• •Customer Focus
• •Inclusivity & Empowerment

Best Practices

• •Embrace "Elegant Empowerment": Consistently use language that is both sophisticated and uplifting. Words like "empower," "confident," "grace," "refined," "stylish," and "chic" should be staples.
• •Highlight Sensuality with Sophistication: Refer to the brand's core meaning of "sensuality" tastefully, focusing on how the clothes make a woman feel confident and alluring, rather than being overly explicit.
• •Showcase "Affordable Luxury" & Quality: While aspirational, ensure the copy remains approachable. Mention the quality of fabrics and design, linking it to the value offered.
• •Speak to the "Modern, Multifaceted Woman": Acknowledge the diverse roles and dynamic lifestyle of the target audience. Illustrate how Aviraté pieces fit into various aspects of her life.
• •Integrate Ethical Messaging Naturally: Weave in the "Garments without Guilt" aspect and commitment to ethical practices where relevant, reinforcing trust and shared values without it feeling forced. For instance, "Consciously crafted for the confident woman."

Social Perception

Fashion-Forward Sri Lankan Brand with International Aspirations, Provider of Stylish, Quality Apparel, Ethically Conscious (Increasingly), Evolving Brand, Mixed Price Perception

Copy Examples

• •Aviraté: Define Your Moment. More than just fashion, it's a feeling. Discover collections crafted for the woman who owns her sensuality and her success. Timeless style, ethically made.
• •The Art of Sensuality. The Power of You. Experience Aviraté. Luxurious textures, contemporary designs, and a commitment to empowering your every move. Explore our latest arrivals, inspired by global runways, designed for your life.
• •From Dawn to Dusk, Elegance Redefined. The Aviraté woman is many things: confident, dynamic, effortlessly chic. Our versatile collections transition with you, offering sophisticated style for every role you play. Ethically crafted, exquisitely designed.
• •Dress with Intention. Live with Passion. Aviraté celebrates the modern woman with fashion that speaks volumes. Discover pieces that are as bold, vibrant, and unique as you are. Feel the difference of quality, embrace the allure of sensuality.
• •Timeless Style, Consciously Crafted. Step into Aviraté, where international trends meet ethical craftsmanship. Our "Timeless Woman" collection embodies age-inclusive elegance and affordable luxury, designed to make you look and feel exceptional.