Brand Tone

Aspirational, Trendy, Empowering, Confident, Youthful, Energetic, Approachable, Community-focused, Conscious, Purposeful

Brand Values

• •Individuality & Self-Expression
• •Sustainability & Eco-consciousness
• •Ethical Production & Fair Labor
• •Quality Craftsmanship
• •Body Positivity & Inclusivity (aspirational)
• •Timeless Style with a Modern Twist

Best Practices

• •Embrace "Imperfectly Perfect": Acknowledge the unique nature of vintage (each piece has a history) and handmade items. This can manage expectations regarding slight variations while highlighting the charm and exclusivity. Use authentic, slightly less polished imagery at times to match the vintage feel.
• •Champion Your Values Consistently: Weave sustainability, ethical production, and female empowerment into your storytelling across all platforms. Don't just state it; show it – behind-the-scenes content of the London workshop, stories of the women on your team (with their permission), details about your upcycling process.
• •Balance Aspirational with Relatable: While showcasing high-fashion looks, ensure your language and some of your content remain accessible and inclusive. Feature a diverse range of individuals (if not already doing so extensively) in your marketing to truly reflect the "every woman" value.
• •Engage Authentically: Respond to comments and DMs with the brand's characteristic blend of cool, friendly, and helpful. Foster a community by encouraging user-generated content and sharing customer stories, making them part of the A VINTAGE FIT narrative.
• •Educate & Inspire: Use your platforms not just to sell, but to educate consumers about the benefits of vintage, sustainable fashion, and how to care for their unique pieces. Provide styling inspiration that shows the versatility of your denim, reinforcing the "wardrobe foundation" concept.

Social Perception

Stylish & Desirable, Sustainable & Ethical Choice, Premium Priced, Niche & Specialized, Mixed Reviews on Consistency, Authenticity Seekers

Copy Examples

• •Headline: Not Just Jeans. Your Perfect Fit, Reimagined. Body: Tired of the same? At A VINTAGE FIT, we source iconic 90's denim and hand-customize it in London, just for you. Unique style, sustainable soul. Wear your story.
• •Instagram Caption: Weekend mood: activated ✔️ Rocking our signature reworked Levi's, because good jeans should feel as unique as you are. Handcrafted with love and a whole lot of vintage soul. #AVintageFit #MyVintageStory #SustainableStyle
• •TikTok Video Concept: Quick cuts showing diverse body types trying on and looking confident in their custom-fit jeans. Voiceover/Text: Your body. Your fit. Our vintage. ✨ We're A VINTAGE FIT, turning timeless denim into your new favorite pair. Ethically made, sustainably sourced. Get your perfect fit! #VintageDenim #CustomFit #BodyPositivity #LondonMade
• •Website About Us Snippet: More than a brand, we're a promise. A promise of denim that tells a story, fits like a dream, and respects our planet and its people. Each pair from A VINTAGE FIT is a piece of history, lovingly reworked by our talented team in London, ready for its next chapter with you.
• •Email Subject: Your Quest for the Perfect Vintage Jeans Ends Here. Email Body: Stop the endless hunt. Discover A VINTAGE FIT – where 90's classic denim meets your unique shape. We hand-select and tailor each piece for a fit that’s authentically you. Sustainable. Ethical. Unmistakably cool. Find your fit today.