Brand Tone

health-conscious, informative, friendly, and enthusiastic

Brand Values

• •Health and Wellness
• •Natural Ingredients/Clean Eating
• •Innovation
• •Transparency/Education
• •Eco-Friendliness/Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (health-conscious, friendly, enthusiastic), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: Instead of just saying "lupini beans," explain why they're great (e.g., "packed with plant protein for sustained energy," "rich in prebiotic fiber for a happy gut").
• •Use Engaging and Relatable Language: Employ a conversational style. Ask questions, use emojis where appropriate (especially on social media), and use words that convey excitement and positivity (e.g., "delicious," "vibrant," "happy," "supercharge").
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, Instagram, Facebook, email newsletters, and any other customer touchpoints is harmonious.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how your audience communicates and responds. This can help refine the nuances of your tone to better resonate with them, without losing the brand's identity. For instance, if customers are very focused on specific keto benefits, lean into that aspect more heavily in relevant communications.

Social Perception

provider of "Superfood Granola" that is "bursting with delicious flavor" and "gut healthy"

Copy Examples

• •Headline: Start Your Day the Gut-Happy Way! ✨ Body: Tired of compromising taste for health? Our Avinola lupini granola is packed with prebiotic fiber to keep your tummy happy and your taste buds singing. Keto-friendly, gluten-free, and seriously delicious! #AviFoods #LupiniLove #HealthyGut
• •Headline: Fuel Your Adventures with Plant Power! ⛰️ Body: Whether it's a mountain hike or a busy Monday, Avi Foods Avinola provides sustained energy with wholesome plant protein from regeneratively grown lupini beans. Snack smart, live fully! #PlantProtein #KetoSnacks #GrainFreeGranola
• •Headline: Sweet Cravings? We Got You (Naturally!) 😉 Body: Indulge guilt-free with our Avinola. With <1g of total sugar and bursting with flavors like Double Chocolate and Very Berry, it's the perfect treat that loves you back. Healthy never tasted so good! #LowSugar #KetoTreats #AviFoodsDelight
• •Headline: Discover the Superfood Secret: Lupini! 🤫 Body: We’ve unlocked the power of lupini beans to create a revolutionary granola that’s as nutritious as it is delicious. Grain-free, packed with fiber, and oh-so-crunchy. Ready to upgrade your breakfast? #Superfood #LupiniBeans #GlutenFreeLiving
• •Headline: Join the Avinola Family! ❤️ Body: We're more than just granola; we're a community passionate about vibrant health and delicious food. Try our 4-flavor pack and find your favorite way to enjoy the goodness of Avi Foods! Check out our recipes online! #HealthyLifestyle #AviFoodsCommunity #KetoGranola