Brand Tone

Community-focused, Inclusive, Positive, Supportive, Relatable, Authentic, Humorous, Engaging, Passionate about Gaming Culture

Brand Values

• •Community
• •Inclusivity
• •Positivity
• •Mutual Growth & Support
• •Authenticity
• •Passion for Gaming
• •Giving Back
• •Mental Health Awareness

Best Practices

• •Embrace Inclusivity: Use language that welcomes everyone, regardless of their streaming size or experience. Avoid jargon that might alienate newcomers.
• •Keep it Relatable: Share authentic experiences, struggles, and triumphs that resonate with the "average streamer." Humor and self-awareness go a long way.
• •Foster Community: Actively encourage interaction, shout out community members, and create a sense of belonging in all communications.
• •Stay Positive and Supportive: Even when addressing challenges, maintain an encouraging and uplifting tone. Focus on growth and mutual support.
• •Be an "Average Streamer" Voice: Write as if you're one of them – a fellow gamer and streamer who understands the culture, the inside jokes, and the passion. Avoid overly corporate or detached language.

Social Perception

Positive within its Niche, Relatable to the "Average" Streamer, Supportive and Purpose-Driven, Limited Mainstream Visibility

Copy Examples

• •Ad for a new Hoodie: "Level up your comfort! Our new [Hoodie Name] is so cozy, you'll forget how many times you've been ganked today. Perfect for the average streamer who's anything but average. #AverageStreamerSociety #GamingGear #StreamerLife"
• •Instagram Post: "Another week, another grind! What's everyone streaming tonight? Drop your channel in the comments – let's support our amazing Average Streamer Society! #CommunityLove #StreamersSupportingStreamers #AverageButAwesome"
• •Product Description for a Mug: "Fuel your stream (or just your Monday morning) with the official Average Streamer Society mug. Warning: May cause an uncontrollable urge to hit that 'Go Live' button. Handle with caffeine. #AverageStreamer #CoffeeAndGames #StreamingSetup"
• •Facebook Ad Targeting Aspiring Streamers: "Dreaming of streaming but don't know where to start? You're already part of the Society! Gear up, be yourself, and join a community that gets it. We're all average, and that's our superpower. #RoadToAffiliate #NewStreamer #AverageStreamerSociety"
• •Tweet: "Just survived another boss battle IRL (it was called 'laundry'). Time to reward myself with some serious gaming. What are your go-to comfort games after adulting? #GamerProblems #AverageStreamerLife #SendSnacks"