Brand Tone

The brand as tone is a blend of aspirational, educational, and reassuring. It uses words like "luxurious" and "glowing" to inspire, educates on "simple, straightforward skincare," and reassures customers with claims of "safe," "dermatologist tested," and "natural ingredients," often punctuated by the confident tagline "Dangerously Effective."

Brand Values

• •Effectiveness
• •Safety and Quality
• •Accessibility
• •Customer Education
• •Innovation

Best Practices

• •Lead with the Problem, Solve with the Product: Start copy by acknowledging a common skincare frustration (e.g., "Tired of dark spots?"), then introduce the Avenys product as the specific, effective solution. This shows empathy and highlights product value.
• •Balance Aspiration with Education: Use aspirational words like "glow," "radiant," and "flawless," but always back them up with educational points about key ingredients (e.g., "Hyaluronic Acid for ultimate hydration") or the brand's philosophy ("straightforward skincare").
• •Embrace the "Dangerously Effective" Tagline: Use this tagline to punctuate copy and reinforce a feeling of confidence and power. It as a memorable and bold differentiator that should be used consistently across campaigns.
• •Incorporate Trust Signals: Regularly mention that products are "Dermatologist Tested," "Halal," "Made with Natural Ingredients," and that the brand is an aspiring "Asian Skincare Brand." These phrases build credibility and resonate with the target demographic.
• •Amplify Customer Voices: Actively feature testimonials and reviews in marketing copy. Frame them as real stories (e.g., "See why Sarah calls our Rose Serum 'a miracle worker' for her pigmentation"). This leverages positive social perception and builds authentic connections.

Social Perception

The social perception of Avenys is highly positive, portraying it as a trustworthy and effective brand with products that deliver visible results. Customers view it as customer-centric due to excellent service, community-oriented through its agent network and user-generated content, and an aspiring Asian brand that resonates with its local audience.

Copy Examples

• •Stop hiding, start glowing. Our Rose Aura Radiance Booster is your secret to unlocking a brighter, more even complexion. Formulated with Rose Water and Hyaluronic Acid, it as not just skincare; it's a daily ritual for the radiant skin you deserve. Dangerously effective. Tap to reveal your glow.
• •Tired of battling breakouts and oily skin? Our Ultra Rich Refining Cleanser gently removes impurities while controlling sebum, without stripping your skin. We believe in simple, straightforward skincare that works. Join the hundreds of Singaporeans who have found their clear-skin confidence with Avenys.
• •Welcome to Avenys. We make one promise: skincare that as safe, straightforward, and seriously effective. Dermatologist-tested and powered by nature to solve your biggest skin concerns. Ready for the transition to your best skin ever? Discover the collection.
• •They said results take time... and they were right! ✨ Week 1 to Week 4 with Avenys Poreless Treatment Lotion. #Avenys #SkincareJourney - Patience + the right products = amazing results! Our Poreless Treatment Lotion minimizes pores and hydrates for that silky-smooth finish. It as an obsession. #AvenysSingapore #RealResults
• •An Exclusive Look at Your New Favourite - As a valued member of the Avenys family, we want you to be the first to know. Our new YUME Glow Bright Booster is here. We spent months innovating with cherry blossom and probiotics to create a formula that delivers a 12x brightness enhancement. It as our commitment to you: always safe, always effective, always evolving. Log in to enjoy your exclusive member price.