Brand Tone

Respectful, Passionate, and Educational.

Brand Values

• •Cultural Preservation
• •Community Empowerment
• •Education
• •Legacy and Future

Best Practices

• •Prioritize the Lakota Language: Whenever possible, incorporate Lakota words and phrases (with translations) into the copy. This authenticates the mission and demonstrates respect for the language you are working to preserve.
• •Use Community-Centric Language: Frame all communications around "we," "our," and "the community." Avoid a corporate or top-down tone. Emphasize collaboration, shared goals, and collective effort.
• •Maintain a Respectful and Reverent Tone: Always write about the Lakota culture and language with the utmost respect. The tone should be humble and honor the wisdom of elders and the importance of the traditions.
• •Focus on Storytelling and Impact: Instead of just listing what the organization does, tell stories. Share testimonials from learners, highlight the wisdom of elders, and paint a picture of the future you are trying to build. This passion is more engaging than dry facts.
• •Be Clear and Encouraging: While the mission is serious, the copy should be welcoming and encouraging to potential learners and supporters. Avoid overly academic or exclusive language. Make it clear that everyone has a role to play in the revitalization journey.

Social Perception

Due to its limited online presence, the public perception of "Avenues of the Sky / He Sapa" is not widespread. Within relevant circles (Indigenous communities, linguists, cultural preservation advocates), it is perceived as a vital and noble effort. The general perception is shaped by the broader understanding of the importance of saving endangered languages, with no evidence of negative perception. Its reputation is built on direct impact and word-of-mouth within its community rather than on a curated online image.

Copy Examples

• •Wówaglaka po! Speak Lakota. Keep the voice of our ancestors alive for generations to come.
• •Language is our legacy. Your support helps us provide books, workshops, and immersive experiences to the next generation of Lakota speakers. Help us preserve our culture, one word at a time.
• •Join our circle. This Saturday, we gather to share stories and learn the fundamentals of Lakȟótiyapi in a community-led immersion session. All ages and levels are welcome. Let's build a future where our language thrives.
• •Do you have a passion for language and a heart for community? Avenues of the Sky / He Sapa is looking for volunteers to support our cultural events and educational programs. Be a part of the revitalization.
• •Avenues of the Sky / He Sapa: Reclaiming our voice, securing our future.