Brand Tone

Thoughtful, Premium, and Reliable.

Brand Values

• •Exceptional Customer Service
• •Quality & Curation
• •Convenience and Reliability
• •Celebration & Connection
• •Local Perth Identity

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of just listing products, frame the copy around the emotion and the occasion. Use benefit-driven language like "Brighten their day," "Celebrate their success," or "Send a hug in a box." This aligns with the core value of connection.
• •Develop a Brand Lexicon: Create and consistently use a specific set of words that reflect the brand's tone. Include terms like: Curated, Premium, Thoughtful, Indulgent, Celebrate, Local, Hand-selected, and Seamless. Avoid overly casual slang or cold corporate jargon.
• •Use Storytelling in Your "About Us" and Socials: The story of the founders, Amy and Liza, is a powerful asset. Weave this personal narrative into social media posts and website content to build a human connection with the audience and reinforce the passion behind the brand.
• •Empower Customer Service to Be Brand Ambassadors: Every interaction, from an email inquiry to a delivery confirmation, is a piece of copywriting. Ensure the customer service team communicates with the same warm, reliable, and premium tone as the marketing materials. As seen in their review responses, using phrases like "We're thrilled to hear..." and signing off warmly maintains consistency.
• •Align Visuals with Copy: Ensure all photography and videography reflect the premium and thoughtful tone. Use bright, clean, and elegant imagery that showcases the high quality of the products and the beautiful presentation of the hampers. The visual identity must reinforce the promise made in the text.

Social Perception

Highly Praised for Quality and Presentation; Trusted for Reliable Delivery; Excellent Customer Experience; Effective Marketing.

Copy Examples

• •Some words are best said with wine and chocolate. ✨ Say 'Thank You' in the most delicious way with our curated Grateful For You hamper. Featuring premium Margaret River wine and decadent local treats, it's the perfect way to show your appreciation. Order before 2pm for same-day delivery across Perth and make their day, today! #AvenueHampers #ThankYouGift #PerthGifts #SupportLocalPerth #GiftHamper
• •Need a Last-Minute Corporate Gift? We Deliver Today.
• •Thoughtfully Curated, Beautifully Delivered. Perth's Premium Gift Hampers, Delivered Same-Day.
• •Elevate their evening with a touch of timeless class. This distinguished hamper is built around the smooth, rich notes of The Glenlivet single malt whisky. We've paired it with a selection of gourmet savoury bites and premium dark chocolate, creating a sophisticated tasting experience. It's more than a gift; it's an invitation to unwind and savour a moment of pure indulgence. Perfect for celebrating a milestone, a promotion, or simply to say "cheers."
• •**Headline:** Forgot Your Anniversary? We've Got You. **Body:** Don't panic. Celebrate your special day with a luxurious gift hamper delivered right to their door, today. From celebratory bubbles to pampering essentials, our curated hampers are designed to delight. Order by 2pm for same-day Perth delivery and make it a day they'll never forget.