Brand Tone

Friendly, Approachable, Family-Oriented, Playful/Informal (on TikTok), Helpful and Customer-Focused, Descriptive and Product-Focused (on Instagram/Facebook product posts)

Brand Values

• •Family
• •Quality
• •Affordability/Value
• •Customer Service
• •Enjoyment of Outdoor Moments
• •Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Friendly, helpful, and slightly playful but always trustworthy"), including words to use and avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (e.g., families, value-conscious shoppers, gift-givers). Tailor the language to resonate with them while staying true to the core brand voice. The "About Us" states a focus on families and making outdoor moments enjoyable.
• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. Make your copy easy to understand, scannable, and focused on customer benefits (e.g., affordability, quality, creating memories).
• •Be Authentic and Relatable: Use a conversational style, especially on social media. Share stories (like the family-run aspect) to build connection. Let the brand's personality shine through.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and customer communications to ensure they consistently reflect the defined brand tone and values. Adapt as the brand evolves, ensuring alignment between messaging and product offerings. For instance, clarify the primary focus between general outdoor apparel and family-oriented homewares/gifts, or create distinct messaging strategies if both are to be maintained.

Social Perception

Positive for Customer Service and Value, Reliable for Shipping and Product Quality (Generally), Trusted Retailer, Mixed (Occasional Issues), Confusion regarding product focus

Copy Examples

• •Homepage Banner (Homewares Focus): Make your house a home with Avenue 85. ✨ Discover unique, stylish, and affordable homewares and gifts that the whole family will love. Quality you can trust, prices you'll adore.
• •Social Media Post (Outdoor Product Focus): Ready for your next family adventure? 🌲☀️ Our latest collection of [Product Type, e.g., cosy fleeces/waterproof jackets] will keep everyone comfy and dry, whatever the weather. Because making memories together shouldn't break the bank! Shop now via the link in bio. #Avenue85Adventures #FamilyOutdoors
• •Email Subject Line (Sale): Psst! Your Home (& Wallet) Will Love This! 😉 Avenue 85 Sale Inside!
• •Product Description (Gift Item): Looking for that perfect something? This charming [Product Name] is more than just a gift; it's a way to show you care. Beautifully crafted and designed to bring a smile, it's an affordable treasure for someone special. Add a touch of warmth to their day! ✨
• •About Us Snippet (Social Media): We're Avenue 85 – a family-run business passionate about bringing you stylish finds for your home and adventures, without the hefty price tag! We believe in quality, friendly service, and helping you create those special family moments. Come say hi! 👋 #ShopSmall #FamilyValues