Brand Tone

friendly, aspirational, and simple

Brand Values

• •Simplicity & Style
• •Quality & Accessibility
• •Joy of Movement
• •Customer-Centricity

Best Practices

• •Lead with the Feeling: Focus on the experience and emotion of riding an Avelo bike—freedom, simplicity, joy—rather than leading with technical specifications. Let the feeling sell the product.
• •Keep it Simple and Clear: Use straightforward, accessible language. Avoid industry jargon. The copy should be as clean and minimalist as the bike's design.
• •Embrace the Danish Aesthetic: Consistently reference the brand's roots. Use words like "design," "simplicity," "minimalist," and "thoughtful" to reinforce the Danish design heritage.
• •Engage with Questions: Prompt your audience to share their experiences and aspirations. This builds a community, generates user content, and makes the brand feel more like a partner in their lifestyle.
• •Highlight Practical Benefits Subtly: Weave in practical advantages like free shipping, easy returns, and long battery life within lifestyle-focused narratives to build trust without sounding overly commercial.

Social Perception

The general perception of Avelo bikes is positive. Customers and reviewers appreciate the design and functionality of the bicycles, often describing them as stylish and comfortable. The brand is seen as a reliable and valuable option in the e-bike market, particularly for urban use. The community on Instagram appears engaged and loyal, often sharing their positive experiences with the products.

Copy Examples

• •Effortless by Design. Discover the joy of motion with Avelo.
• •Your city, reimagined. Glide through your daily commute and turn every street into an adventure. Where is your Avelo taking you today? 🚲 #AveloBikes #DanishDesign #UrbanCycling
• •The Avelo 'Lumi' isn't just an e-bike; it's your new daily ritual. With a clean, minimalist frame and a silent, powerful motor, it’s designed to make your journey as beautiful as your destination. Simple, reliable, and ready to ride.
• •Tired of traffic? Upgrade your commute with Avelo. Our stylish electric bikes offer a smooth, sweat-free ride so you can arrive at the office feeling fresh and ready. Shop now and enjoy free shipping.
• •Open for a simpler, more beautiful journey.