Brand Tone

Empathetic and Understanding, Solution-Oriented and Reassuring, Approachable and Customer-Focused, Positive and Encouraging, Direct and Clear

Brand Values

• •Effectiveness & Quality
• •Accessibility & Affordability
• •Customer Centricity & Support
• •Inclusivity
• •Transparency & Trust
• •Confidence Building

Best Practices

• •Develop a "Brand Voice Chart": Define your core tone (e.g., Empathetic, Reassuring, Positive) and list "Do's" and "Don'ts" for language. For Avey, a "Do" would be "Use understanding and supportive language"; a "Don't" would be "Use overly technical or clinical jargon."
• •Always Lead with the Customer's Need/Problem: Frame product benefits as solutions to their specific pain points (e.g., "Struggling with thinning hair?" rather than "Our powder contains X"). This reinforces the empathetic, solution-oriented tone.
• •Incorporate the Founder's Story (Subtly): Weave in elements of the "why" behind the brand to maintain authenticity and the empathetic connection. For example, "Born from a desire to find a real solution..."
• •Maintain a Positive and Hopeful Outlook: Even when discussing problems like hair loss, the overall message should be one of hope and achievable results. Focus on the "after" state of confidence and satisfaction.
• •Be Consistent Across All Channels: Ensure the same empathetic, reassuring, and solution-oriented tone is used on the website, in emails, on any social media, and in customer service interactions. This builds trust and a cohesive brand experience.

Social Perception

Positive, Effective Products, Good Customer Service, Trustworthy, Value for Money

Copy Examples

• •Headline for Densifying Powder: "Rediscover Fuller Hair, Reclaim Your Confidence. See the Avey difference in 60 seconds."
• •Social Media Post for NOGRA: "Tired of oily hair dictating your day? Our NOGRA solution is here to help you go longer between washes, feeling fresh and confident. Because everyone deserves a good hair day, every day."
• •Email Subject Line for a Promotion: "A little help for your hair, a big boost for your spirit ✨"
• •Product Description Snippet: "We understand how hair concerns can impact your well-being. That’s why we created [Product Name] with effective, gentle ingredients – an accessible solution born from a personal journey, designed for yours."
• •About Us Snippet: "Avey isn't just about hair products; it's about restoring confidence. Founded from a real understanding of hair loss, our mission is to provide effective, caring solutions that make you feel great about your hair again."