Brand Tone

Personal, Trustworthy, and Community-Oriented

Brand Values

• •Entrepreneurial Spirit
• •Quality & Craftsmanship
• •Customer Care
• •Community & Family

Best Practices

• •Always Use "I" and "We" Interchangeably but Purposefully: Use "I" (referring to Andrea) when telling the personal story of creation, design, and the entrepreneurial journey. Use "we" when referring to the brand's promise, customer service, and community involvement to create a sense of a professional, yet personal, entity.
• •Emphasize "Handmade" and "Lightweight": These are key product differentiators. These words should appear frequently in product descriptions, social media posts, and ads to reinforce the brand's core offering.
• •Weave in the Founder's Story Authentically: Don't just relegate Andrea's story to the "About Us" page. Mention her role as a mom, a community member, and a solo entrepreneur in marketing copy to continually build a personal connection with the audience.
• •Maintain a Helpful and Transparent Tone: In all communications—from social media replies to email newsletters—be open about the realities of a small business. This transparency, as seen in the FAQ page, builds trust and customer loyalty.
• •Connect with the Community: Regularly create content that references the brand's local roots in Milton, Georgia. This reinforces the "small business" feel and can foster a strong local customer base while also adding authentic charm for a national audience.

Social Perception

The public perceives AV Designs Boutique as a reliable, small-town business run by a dedicated and community-focused entrepreneur. The brand is seen as an authentic "one-woman show," which fosters a sense of connection and support for a local creator. Customers likely appreciate the lightweight and unique nature of the handmade earrings. The association with Andrea Verhoff's public service and community involvement lends the brand an extra layer of credibility and goodwill.

Copy Examples

• •Designed in our sunny Milton studio and made for your everyday adventures. ✨ Our new collection has just dropped! Each pair is handcrafted to be so lightweight, you'll forget you're even wearing them. Tap to shop and add a little handmade happiness to your day. #HandmadeJewelry #LightweightEarrings #AVDesignsBoutique
• •From corporate meetings to crafting in my home studio! I'm Andrea, the founder, designer, and maker behind every piece you see. I started AV Designs Boutique to share my passion for creating unique, stylish accessories that don't weigh you down. Thank you for supporting my dream and this wonderful community. #SmallBusinessOwner #Mompreneur #MadeInGeorgia
• •Tired of heavy earrings that irritate your skin? We get it. That's why our signature leather earrings are designed to be incredibly lightweight and are always made with nickel-free hooks. Style, meet comfort. You can finally wear beautiful, handcrafted earrings from morning to night.
• •Life is busy! Between work, family, and everything in between, you deserve something special. As a small business run by a mom of three, we know how important those little moments of joy are. This weekend, enjoy 20% off our entire collection of handmade earrings. Thank you for being part of our story. Code: WEEKEND20
• •So proud to be part of this amazing Milton community! ❤️ Seeing so many of you at the farmer's market today was a joy. Our town is what makes our boutique special. #CommunityLove #ShopLocal #MiltonGA