Brand Tone

Confident & Knowledgeable, User-Focused & Practical, Quality-Driven & Enduring, Transparent & Trustworthy, Slightly Innovative & Modern, Friendly & Approachable (especially on social media)

Brand Values

• •Durability & Longevity
• •Quality & Performance
• •User-Centricity & Innovation
• •Sustainability & Responsibility
• •Customer Trust & Support

Best Practices

• •Prioritize "Durability" and "Longevity": Ensure these core values are woven into messaging across all platforms. Use phrases like "built to last," "enduring quality," "years of reliable service," and highlight the extended warranty.
• •Speak with Confident Expertise: Back up claims with facts (e.g., "all-metal pump," "steel-reinforced hose," specific warranty years). Position AVA as a knowledgeable leader in pressure washer technology.
• •Emphasize User Benefits & Solutions: Focus on how AVA products make cleaning easier, more efficient, and more satisfying for the user. Translate features into tangible benefits (e.g., "Our follow-me hose reel means no more frustrating tangles, just smooth operation").
• •Maintain Transparency: Be open about the "Right to Repair" philosophy and the availability of spare parts. This builds trust and reinforces the commitment to sustainability.
• •Adapt Formality to Platform, Not Core Values: While the tone on TikTok might be more casual and visual, the underlying messages of quality, durability, and user focus should remain consistent with more formal communication on LinkedIn or the website. Visuals should consistently reflect the quality and robustness of the products.

Social Perception

Positive for Quality and Durability, Valued for Warranty and Repairability, Innovative and User-Friendly, Growing Reputation, Concerns about Availability/Service (occasional)

Copy Examples

• •Headline: Stop Replacing. Start Preserving. Body: Tired of pressure washers that give up before the job is done? AVA of Norway is engineered for endurance. With up to a 20-year warranty and a design focused on easy maintenance, it’s the last pressure washer you’ll need to buy for a very long time. Experience the Norwegian standard of clean.
• •Headline: Power in Your Hands. Durability at its Core. Body: Unleash serious cleaning power with AVA of Norway. From our all-metal pumps to our kink-resistant hoses, every component is built for performance and longevity. Clean smarter, not harder, season after season. Discover the AVA difference.
• •Headline: Your Weekend Warrior. Built for a Decade of Battles. Body: Reclaim your weekends with a pressure washer that’s always ready. The AVA [Model Name] combines intuitive design with rugged construction, making any cleaning task quicker and more satisfying. And with our industry-leading warranty, you're covered for years of grime-fighting.
• •Social Media Post (Image: Gleaming car after washing): Text: That post-wash shine, built to last. ✨ Our AVA pressure washers aren't just about a great clean today, but for countless cleans to come. Quality you can feel, and a warranty you can trust. #AVAofNorway #PressureWasher #CarDetailing #MadeToLast #CleanCar
• •Product Page Snippet (for a specific feature like the Zoom Lance): Text: Reach further, clean easier. Our award-winning Zoom Lance extends effortlessly, giving you perfect pressure control from ground level to high corners without the strain. It’s just one way AVA of Norway puts thoughtful design and lasting quality into your hands.