Brand Tone

Knowledgeable & Credible, Empowering & Supportive, Problem/Solution Focused, Relatable, Modern & Clean

Brand Values

• •Effectiveness & Performance
• •Science-Backed
• •Athlete-Centric
• •Problem Solving
• •Quality & Integrity
• •Resilience & Empowerment

Best Practices

• •Speak the Athlete's Language: Use terms and address concerns that are relatable to active individuals (e.g., "PRs," "endurance," "post-sweat," "friction"). Avoid overly technical jargon unless explaining a key scientific benefit simply.
• •Emphasize Solutions & Benefits, Not Just Features: While ingredients are important (and part of their science-backed value), always tie them back to how they solve an athlete’s specific problem (e.g., "Urea and sea buckthorn oil naturally help heal and exfoliate, so you can go right back to being active").
• •Maintain an Empowering and Encouraging Voice: Position Avanza Skin as a supportive partner in an athlete's journey. The tone should be positive and build confidence.
• •Highlight the "By Athletes, For Athletes" Angle: Consistently weave in the founders' story and their understanding of an athlete's needs. This builds trust and authenticity.
• •Be Direct and Informative: Provide clear, concise information about what the product does and why it's effective for active skin. Reflect the scientific credibility of the brand.

Social Perception

Specialized & Niche, Trustworthy & Authentic, Effective, Inclusive, Innovative

Copy Examples

• •Headline: Conquer Your Miles, Not Your Chafing. Body: Sweat, friction, and long distances are part of your triumph. Irritated skin shouldn't be. Avanza Skin’s [Product Name] is designed by athletes, for athletes, to protect your skin so you can focus on the finish line. #SkincareForAthletes #NoMoreChafing
• •Headline: Post-Workout Glow, Not Breakouts. Body: That endorphin rush is everything. Post-sweat pimples? Not so much. Our [Product Name for acne] is scientifically formulated to cleanse deep, fight bacteria, and keep your skin clear, even after the toughest sessions. Train hard, recover smart. #AthleteSkincare #ClearSkinJourney
• •Headline: Your Skin Works Hard. Treat It Right. Body: From the track to the trail, your skin endures. Avanza Skin delivers dermatologist-designed solutions for the unique demands of an active life. Fuel your performance, and let us handle your skin's recovery. #PerformanceSkincare #AvanzaSkin
• •Headline: Science-Powered Skincare for Your Active Life. Body: Created by a dermatologist, a chemist, and a mathematician (who also happen to be athletes!), Avanza Skin brings you targeted formulas that actually work. Experience the difference that expertise makes. #MadeForMovement #ExpertSkincare
• •Headline: Don't Let Skin Issues Slow You Down. Body: Dryness, irritation, "runner's rash"? We get it. That’s why we created Avanza Skin – effective, no-nonsense skincare to keep you moving comfortably and confidently. #ActiveLifestyle #SkinSolutions