Tono de Marca

Empowering, Chic, and Aspirational yet Accessible

Valores de Marca

• •Bold Self-Expression
• •Modern Femininity & Empowerment
• •Quality & Durability
• •Accessible Style
• •Daring & Boundary-Pushing

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around the customer's strength and confidence. Use active, powerful verbs and speak to her ambition and boldness. Instead of "This necklace looks nice," use "This necklace reflects your power."
• •Balance "Chic" with "Durable": Consistently pair aspirational, stylistic language ("Parisian elegance," "sculpted design") with the practical benefits (water-resistant, hypoallergenic, stainless steel). This duality is a core strength of the brand.
• •Use "You/Your" Pronouns: Speak directly to the customer to create a personal and intimate connection. Make her feel seen and understood. For example, "Your style is a reflection of your inner power."
• •Maintain a Consistent Visual and Verbal Aesthetic: The clean, modern, and chic visual style on social media should be matched by the copy. The text should be concise, confident, and use emojis tastefully to align with the platform's tone (like Instagram and TikTok) while remaining empowering.
• •Incorporate the "Femme Fatale" Archetype: Use the story of the "unapologetically bold, effortlessly seductive" woman as a guiding principle for all creative content. Whether writing a caption or an ad, ask: "Does this sound like something the Avant-Garde woman would say or respond to?" This ensures all messaging reinforces the brand's central identity.

Percepción Social

Largely positive, focusing on the intersection of style and practical quality. Perceived as trendy, aesthetically pleasing, empowering, and confident, especially due to its durable materials and 'Femme Fatale' branding.

Ejemplos de Copy

• •Own the room before you even enter it. Our jewelry isn't just an accessory; it's your armor. Unapologetically bold, just like you. #AvantGardeParis #FemmeFatale
• •Your life is an adventure. Your jewelry should keep up. Dive in, dance in the rain, and live boldly without a second thought. Our water-resistant stainless steel pieces are designed for every moment. Shop the look, worry-free.
• •For the Bold: Our New Diva Collection Is Here. Don't just follow trends, set them. Discover pieces designed to empower.
• •Your daily dose of Parisian chic ✨ Layer up with our hypoallergenic pieces and make your own statement. #jewelry #stainlesssteeljewelry #stylehack #parisianaesthetic
• •The Siren Necklace Crafted for the woman who isn’t afraid to capture attention. The Siren necklace is more than a statement piece; it’s a declaration of strength and seductive charm. Made from durable, hypoallergenic stainless steel, its intricate design reflects your own inner power and complexity. Be the icon. Be Avant-Garde.