Brand Tone

Aspirational & Exclusive, Cultured & Contemporary, Passionate & Engaging, Accessible & Inclusive, Curatorial & Authoritative, Innovative & Disruptive

Brand Values

• •Accessibility
• •Artist Collaboration & Empowerment
• •Quality & Craftsmanship
• •Community Building
• •Curation
• •Innovation
• •Transparency
• •Philanthropy

Best Practices

• •Speak with Passion and Authority: Convey a genuine enthusiasm for the art and artists, backed by deep knowledge. Use precise art terminology where appropriate but explain it subtly or ensure context makes it clear.
• •Emphasize Exclusivity and Opportunity: Use language that highlights the limited nature of the editions and the unique chance to own work by significant artists. Words like "limited," "exclusive," "be ready," "don't miss out" (used judiciously) can be effective.
• •Tell Compelling Stories: Go beyond just describing the artwork. Share the artist's intent, the story behind the piece or collaboration, and what makes it significant. This connects with the audience on an emotional and intellectual level.
• •Maintain a Contemporary and Cultured Voice: Stay attuned to current art conversations and cultural trends. The language should feel fresh, relevant, and sophisticated without being overly academic or alienating.
• •Balance Aspiration with Accessibility: While the art is high-end, the tone should invite people in rather than gatekeep. Focus on the joy of collecting and the connection with art, even while highlighting the investment and cultural value. Use clear, engaging language in guides and informational content.

Social Perception

Avant Arte is widely perceived as a trusted and exciting platform to acquire limited-edition works from highly sought-after contemporary artists, especially among a younger, digitally native audience. Recognized as an influential and innovative force in the art market.

Copy Examples

• •This Tuesday, experience the monumental vision of [Artist Name] captured in an intimate form. 'Sculpture Title,' a limited edition of 25, born from a shared passion for pushing boundaries. Be ready. #AvantArte #ContemporaryArt #[ArtistName] #ArtCollector #LimitedEdition
• •Inside the Studio: [Artist Name] on Inspiration, Process, and Their Avant Arte Collaboration 📺
• •Discover, Collect, Connect. Avant Arte: Your curated gateway to owning extraordinary contemporary art. Explore current releases and artist stories.
• •In '[Print Title],' [Artist Name] masterfully layers vibrant silkscreen inks, each pull revealing a new depth to their iconic visual language. Hand-finished by the artist in collaboration with our master printmakers, this edition of [Number] is a testament to shared creative energy and meticulous craftsmanship.
• •The countdown begins. A new collaboration with a visionary artist is on the horizon. Which contemporary voice are you hoping to see next on Avant Arte? Share your thoughts 👇 #ArtDrops #AvantArteCommunity