Brand Tone

sophisticated, artistic, and exclusive, with an empowering and individualistic undertone

Brand Values

• •Individuality and Self-Expression
• •Artisanal Craftsmanship and Quality
• •Exclusivity and Uniqueness
• •Luxury Experience
• •Social Consciousness/Thought Leadership
• •Passion and Diligence

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing the tone (e.g., sophisticated, artistic, exclusive, empowering, bold), provide do's and don'ts for language, and include examples of on-brand and off-brand sentences.
• •Prioritize "Individuality" and "Artistry" in Messaging: Consistently weave in keywords and phrases that emphasize personal expression, uniqueness, hand-crafted quality, and the artistic process behind each piece (e.g., "your personal canvas," "wearable art," "hand-painted by master artisans").
• •Maintain an Exclusive and Elevated Lexicon: Use sophisticated vocabulary that reflects luxury and craftsmanship. Avoid overly casual slang or generic marketing phrases. Focus on words like "artisanal," "bespoke," "meticulous," "eccentric," "masterpiece."
• •Show, Don't Just Tell, the Luxury: Instead of simply stating "it's luxurious," describe the elements that make it so – the feel of "exceptional quality fabrics," the "uncompromising craftsmanship," the "timeless design," the story behind the art.
• •Ensure Consistency Across All Channels: Whether it's a social media post, website copy, email newsletter, or customer service interaction, the sophisticated, artistic, and exclusive tone championing individuality must be consistently applied. Train all team members who create content or interact with customers on this brand voice.

Social Perception

unique, high-quality, and reliable brand that offers distinctive, stylish clothing. Thought-provoking and aimed at normalizing sensitive topics and promoting a more accepting society. Innovative and forward-thinking.

Copy Examples

• •Avalipt: Where your identity is the muse. Discover hand-painted luxury, crafted exclusively for you.
• •Beyond fashion. Beyond trends. Avalipt offers wearable art that speaks your truth. Elevate your statement.
• •Each Avalipt creation is a singular masterpiece, meticulously hand-painted to reflect your unique essence. Own not just a garment, but a story.
• •Dare to be distinct. Avalipt's artisanal luxury is designed for the discerning individual who values unparalleled craftsmanship and personal expression.
• •Experience the confluence of art and identity. Avalipt – luxury that is as unique and bold as you are. Not for the masses, but for the masterfully individual.