Tono de Marca

Nurturing, Educational, and Encouraging

Valores de Marca

• •Accessibility and Affordability
• •Simplicity and Efficacy ("Less is More")
• •Natural and Safe Ingredients
• •Holistic Self-Care

Mejores Prácticas

• •Lead with "Pause" Philosophy: Start communications, where appropriate, by framing the product as a tool for self-care and taking a moment. Use words like "pause," "unwind," "ritual," and "rejuvenate" to reinforce this core concept.
• •Educate, Don't Just Sell: Always explain the "why" behind a product. Detail the natural ingredients, the function of a tool, and the tangible benefits. This builds trust and empowers the customer.
• •Use Encouraging and Gentle Language: Avoid aggressive sales-driven language ("Hurry," "Last Chance"). Instead, use inviting and supportive phrases like "Reveal your glow," "Embrace your natural beauty," and "A treat for your skin."
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist aesthetic of the brand's visuals is matched by clear, concise, and calm copy. Short sentences and approachable language reflect the "less is more" value.
• •Amplify Customer Voices: Regularly feature authentic customer testimonials and reviews. This aligns with the "for the general people" ethos and reinforces social proof, letting the positive experiences of others speak for the brand.

Percepción Social

The public perception of Ava – Avam Essentials is highly positive. Customers view the brand as a reliable source for effective and high-quality skincare tools. They are seen as trustworthy and effective, delivering on promises. The brand is also perceived as aesthetic and gift-worthy, making it a popular choice for presents. Despite being high-quality, the emphasis on affordability positions it as approachable luxury, accessible rather than exclusive.

Ejemplos de Copy

• •Headline: Pause. Unwind. Glow. ✨ Body: Your moment of calm is here. Glide our Jade Roller over your skin to soothe tension, reduce puffiness, and reveal your natural radiance. It’s not just skincare; it’s a five-minute ritual to reconnect with you. #AvamEssentials #PauseAndGlow #SelfCareRitual
• •Headline: Simple, Natural Beauty is Now for Everyone. Body: Feeling overwhelmed by complex routines? At Avam Essentials, we believe in less is more. Our multifunctional serums and tools are made with pure, natural ingredients to enhance your glow without the clutter. Discover the beauty of simplicity. Shop our bestseller, the Beauty Boost Face Serum. #AvamForEveryone #LessIsMoreBeauty
• •Subject: Your Mid-Week Reminder to Pause Body: Hi [Name], the middle of the week is the perfect time to check in with yourself. Our Gua Sha tool isn't just for lifting and sculpting—it’s a way to release facial tension and restore a sense of harmony. Take a moment for yourself tonight. You've earned it. #SelfCareEssentials #GuaShaGlow
• •Headline: The Ultimate Chill for Your Skin Body: Meet your new best friend for puffy eyes and tired skin. Our Ice Globes deliver a refreshing, cooling massage that instantly constricts blood vessels, calms inflammation, and reduces redness. Use them after applying our Beauty Boost Serum for a depuffed, brightened, and refreshed complexion. It’s your secret to looking and feeling rested. #IceGlobes #CoolingCare
• •Headline: Where Skincare Meets Self-Care. Body: We create more than just beauty products; we create moments for you. Explore our collection of natural, cruelty-free essentials designed to help you pause, rejuvenate, and present your most radiant self. #AvamEssentials #BeautyInSimplicity