Brand Tone

aspirational, confident, and chic

Brand Values

• •Empowerment
• •Quality and Craftsmanship
• •Exclusivity
• •Authenticity
• •Sustainability

Best Practices

• •Maintain an Empowering and Confident Voice: All copy should uplift and inspire confidence in the customer. Use strong, positive language that celebrates the female form.
• •Tell the Founder's Story: Weave the narrative of the brand's origin and the founder's passion into product descriptions, social media posts, and "About Us" sections to foster a personal connection.
• •Emphasize Quality and Exclusivity: Consistently highlight that the swimwear is designed in-house, produced in limited quantities, and made with high-quality materials.
• •Use Aspirational and Evocative Language: Paint a picture of a luxurious, sun-soaked lifestyle that the customer can be a part of. Use descriptive words that appeal to the senses.
• •Engage with the "AV8CH Babes" Community: Foster a sense of belonging by using inclusive language, featuring user-generated content, and directly addressing your community in social media captions.

Social Perception

The brand is perceived as a high-end swimwear label, offering unique and flattering designs, and has successfully cultivated a community of loyal "AV8CH Babes". Public perception is positive, solidifying its image as a noteworthy local Miami brand.

Copy Examples

• •Unleash your inner goddess. Our new collection is a celebration of sun-drenched days and unforgettable nights. Discover limited edition swimwear, designed in Miami to make you feel as radiant as you are.
• •More than a bikini, it's a statement. The [Product Name] set is crafted to sculpt and empower, with a timeless design that's both bold and elegant. Because confidence is your best accessory.
• •Designed by a woman, for women. At AV8CH, we believe in swimwear that loves you back. Each piece is a testament to our passion for quality, fit, and making you feel incredible in your own skin.
• •Your escape awaits. And so does this exclusive, limited-edition piece. Don't miss your chance to own a unique part of the AV8CH story.
• •From Miami with love. Our latest resort wear is made for a life of adventure, luxury, and endless sunshine. Where will you take your AV8CH?