Brand Tone

Customer-oriented, reassuring, trendy, informative, and direct.

Brand Values

• •Versatility and Variety
• •Affordability and Value
• •Customer Satisfaction
• •Accessibility and Convenience
• •Quality and Accuracy

Best Practices

• •Maintain a customer-centric approach in all communications.
• •Emphasize the brand's commitment to quality and accuracy ('100% same as shown').
• •Highlight affordability and value through promotions and special offers.
• •Use clear and direct language, especially in product descriptions and policy pages.
• •Leverage social media platforms to engage with customers and showcase product versatility.

Social Perception

Emerging, growing, digitally savvy, and focused on the Pakistani market.

Copy Examples

• •"New Stylish & Premium Quality bags with Free Delivery within Pakistan!"
• •"UPTO 40% DISCOUNT on selected handbags. Shop now and elevate your style!"
• •"We care about you, your choice, and your satisfaction. Shop with confidence knowing our products are 100% same as shown!"
• •"Any 2 Bags: Rs 2850 | Any 3 Bags Rs 3950. Don't miss out on this amazing offer!"
• •"Trusted and growing brand in the online market. Shop our latest collection and experience the Versatile Craze difference!"