Brand Tone

Enthusiastic, Passionate, Community-Oriented/Friendly, Informative and Helpful, Playful and Fun

Brand Values

• •Joy and Entertainment: Providing products that bring fun and enjoyment to individuals, families, and groups.
• •Community: Fostering a sense of connection among board game enthusiasts.
• •Discovery: Introducing customers to new and exciting games.
• •Quality Selection: Offering a wide and curated range of games.
• •Accessibility: Making games available with offers and clear information.

Best Practices

• •Know Your Audience: Understand who you're talking to – their age, interests, and level of gaming experience. Tailor your language to resonate with them. For Adani Store, this means board game enthusiasts, families, and casual players in Spain.
• •Define Your Core Personality: Clearly articulate the desired brand personality (e.g., enthusiastic, knowledgeable, fun-loving). This serves as a guide for all content creators.
• •Use Consistent Language and Vocabulary: Stick to a defined set of words and phrases that reflect your tone. For example, using words like "epic," "adventure," "unleash the fun," "game night crew" consistently reinforces a playful and enthusiastic tone.
• •Adapt to the Platform, Not the Personality: While the specific format or length might change (e.g., a tweet vs. a blog post), the underlying brand tone should remain consistent. A brand can be enthusiastic on Instagram with visuals and emojis, and similarly enthusiastic in an email newsletter with more descriptive text.
• •Create a Simple Style Guide: Develop a brief document outlining the brand voice, tone, preferred terminology (and terms to avoid), and examples of good and bad copy. This ensures everyone writing for the brand is on the same page.

Social Perception

Within its niche, customers likely perceive it as a specialized retailer for board games. The consistent branding across its website and active social media (Facebook, Instagram) tailored to board games suggests an effort to build a specific identity within that community. The unrelated TikTok account could cause minor confusion if discovered, but the primary website and relevant social media are focused.

Copy Examples

• •🎉 Get ready to conquer new worlds! [Game Name] just landed at Adani Store! This epic [game type, e.g., strategy game] will have you battling foes and forging alliances for hours. Who’s ready for an adventure? Tag your game night crew! #NewGames #BoardGameGeek #AdaniStoreFun #GameNight
• •Unleash the laughter! [Game Name] is your secret weapon for an unforgettable party. With hilarious challenges and unpredictable twists, it’s easy to learn and impossible not to enjoy. Grab yours and let the good times roll! Perfect for [number] players. 😂 #PartyGames #FunWithFriends #AdaniStore
• •🎲 Your Next Game Night Adventure Awaits! + Special Offers Inside! Hey Gamer! Looking to spice up your game nights? Adani Store has got you covered with the latest and greatest in board games, card games, and RPGs. From brain-bending strategy to laugh-out-loud party games, find your new favorite today. Plus, enjoy [discount/offer] this week only!
• •Board game dilemma! If you could only play ONE game for the rest of the year, which would it be and why? 🤔 Share your picks! We’re always looking for new obsessions at Adani Store! #BoardGames #TabletopGames #AdaniStore #GamingCommunity
• •Which type of game are you in the mood for this weekend? A) Epic Strategy 🏰 B) Quick & Fun Party Game 🥳 Vote now! We'll share our top pick from the winner tomorrow! #WeekendGaming #AdaniStorePicks