Brand Tone

Friendly, Practical, Encouraging, Accessible, and Solution-Oriented.

Brand Values

• •Practicality
• •Organization
• •Accessibility & Value
• •Innovation
• •Customer Satisfaction

Best Practices

• •Lead with the Solution, Not the Product: Always frame copy around the problem the product solves. Instead of "Buy this storage box," use "Finally, a home for everything. Get organized with..." This reinforces the brand's value of practicality.
• •Use a Conversational and Encouraging Voice: Write as if you're offering helpful advice to a friend. Use questions to engage the audience (e.g., "Tired of...?," "Wouldn't it be great if...?" ). This maintains the friendly and accessible tone.
• •Embrace Visual and Demonstrative Language: Use action-oriented words and vivid descriptions that help the customer visualize using the product and experiencing its benefits. This is especially important for innovative gadgets where the use case might not be immediately obvious.
• •Keep it Simple and Clear: Avoid technical specifications unless they directly translate to a user benefit. The focus should be on ease, convenience, and results. This aligns with the value of accessibility.
• •Incorporate "Power Words" that Reflect Brand Values: Consistently use words like "easy," "smart," "organized," "solution," "discover," and "transform" in your copy to subconsciously reinforce what Auxiliar Mix stands for.

Social Perception

Auxiliar Mix is perceived as a reliable online source for useful and interesting household gadgets, a go-to for "finds" seen on social media, with a generally positive or neutral customer experience. It is seen as a provider of practical solutions for home management.

Copy Examples

• •Headline: Reclaim your counter space! Body: Tired of kitchen clutter? Our new VertiStack shelf transforms messy corners into perfectly organized spaces. Swipe to see the magic! ✨ What will you organize first? Tell us below! 👇 Hashtags: #HomeOrganization #KitchenHacks #AuxiliarMix #Declutter #PracticalLiving
• •Headline: The Smart Solutions Your Home is Missing. Body: From self-watering plant pots to clever cable organizers, Auxiliar Mix has everything you need to upgrade your home. Discover innovative products that make life easier. Shop now for 20% off your first order! Call to Action: Shop Now
• •(Scene: Upbeat, trending music starts. Person struggles to make a smoothie in a large, clunky blender.) Text on screen: Still using this? (Scene: Quick transition. Person is now outdoors, easily making a smoothie with the portable blender.) Text on screen: Mix it up, anywhere! 🍓 Our portable blender is your new best friend for healthy, on-the-go smoothies. (Scene: Final shot of the person enjoying the smoothie.) Caption: Game changer! Link in bio to get yours. #Gadget #SmoothieTime #TikTokFinds #AuxiliarMix
• •Subject: 🤫 Psst... We Found 5 Gadgets That Will Change Your Life. Preview Text: Open up to discover our latest problem-solving products.
• •Product Name: The LumiCharge 2-in-1 Desk Lamp Description: Light up your workspace and power up your life. The LumiCharge isn't just a lamp; it's the command center your desk deserves. With its sleek, modern design, it provides perfect lighting for focus while its integrated wireless pad charges your phone. Say goodbye to tangled cables and hello to effortless efficiency.