Brand Tone

Warm & Approachable, Passionate & Sincere, Nurturing & Gentle, Artisanal & Appreciative

Brand Values

• •Handmade Craftsmanship
• •Personalization & Uniqueness
• •Love & Passion
• •Quality Materials
• •Creativity & Joy

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality traits (e.g., warm, sincere, creative), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Always Write from the Founder's Perspective (or a unified brand persona): For a brand like Aux Fils des Nœuds, where the creator's personal story is integral, maintaining Pauline's "creative mom" voice consistently helps build connection and trust. Use "I" or "we" (if representing Pauline and her brand) consistently.
• •Emphasize Core Values: Weave the brand's values (handmade, personalization, love, quality) naturally into product descriptions, social media posts, and all communications. Don't just state them; show them through storytelling and detailed descriptions.
• •Engage Authentically: When responding to comments or messages, maintain the established warm and approachable tone. Personalize responses where possible and show genuine appreciation for customer interaction and support.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the defined brand tone. Get feedback and be willing to adjust if the messaging isn't resonating as intended or if the tone feels inconsistent across platforms.

Social Perception

Positive & Admiring, Seen as a Source of Unique Gifts, Appreciation for the Creator's Touch, Trusted for Quality

Copy Examples

• •Facebook/Instagram Post (New Baby Product): Sweet little dreams are knitted into every stitch. ✨ Our new hand-knitted baby booties are here to keep tiny toes cozy and stylish. Made with the softest wool and a whole lot of love by Pauline. Perfect for welcoming a precious new arrival or as a cherished baby shower gift. DM us to personalize yours! #AuxFilsDesNoeuds #HandmadeWithLove #BabyGift #KnitwearMagic #CreativeMom
• •Website Product Description (Personalized Wooden Name Sign): Adorn your little one's nursery with a touch of bespoke charm. Our personalized wooden name signs are lovingly handcrafted by Pauline, designed to be a timeless keepsake. Each letter is carefully cut and finished, celebrating the unique story of your child. Tell us their name, and we'll create a piece as special as they are. It’s more than decor; it’s a treasure made from the heart. #WoodenDecor #NurseryInspo #PersonalizedGift #HandcraftedByPauline
• •Promotional Email Subject Line: A Little Something Special, Handmade Just For You 💌 Email Body Snippet: Hello [Customer Name], At Aux Fils des Nœuds, we believe that the best gifts come from the heart and the hands. Pauline is busy in her workshop, turning beautiful wood and soft yarns into unique treasures. Whether you're celebrating a new life, a special birthday, or simply want to add a cozy touch to your home, we have something crafted with passion, waiting for you...
• •Pinterest Pin Description (Cake Topper): Make their celebration truly unforgettable! 🎂 Our handcrafted wooden cake toppers add a beautifully personal touch to any cake. From whimsical designs to elegant lettering, Pauline creates each one with care, ready to be the star of your special occasion. Explore our collection for your next event! #CakeTopper #HandmadeCelebration #AuxFilsDesNoeuds #PartyIdeas #CustomMade
• •Instagram Story (Behind the Scenes): (Video snippet of Pauline sanding a wooden item or knitting) Text Overlay: Little workshop moments ✨ Pouring love and care into each piece. What handmade treasure can I create for you today? - Pauline x #BehindTheScenes #ArtisanMade #WoodCraft #KnittingLove #SmallBusinessMagic