Brand Tone

Elegant & Sophisticated, Intimate & Personal, Artistic & Poetic, Trustworthy & Expert

Brand Values

• •Celebration of Femininity
• •Quality & Craftsmanship
• •Timelessness
• •Everyday Luxury & Self-Care
• •Artistic Appreciation

Best Practices

• •Weave a Narrative of Art and Beauty: Consistently reference art, poetry, and beauty in your copy. Use metaphors that connect the lingerie to painting, sculpture, or dance. This reinforces the "Renoir" identity.
• •Embrace Bilingual Elegance: Continue the strategic use of French phrases alongside English. Terms like "La poésie des détails," "Lingerie de Soie," or "Savoir-faire" elevate the brand and anchor its European heritage.
• •Focus on "Feeling" Over "Feature": Instead of just listing materials, describe the sensation. "Feels like a second skin" is more powerful than "Made of microfiber." Talk about confidence, empowerment, comfort, and sensuality.
• •Maintain a Soft Call-to-Action (CTA): Avoid aggressive, sales-heavy language like "BUY NOW!" or "LIMITED TIME!" Instead, use gentler, more invitational CTAs like "Explore the Collection," "Discover Your Fit," "Indulge in an Icon," or "Unveil the Details."
• •Ensure Visual & Textual Harmony: The words must match the pictures. If the imagery is soft, elegant, and artistic, the copy cannot be loud or generic. The language should feel like it belongs in the same refined world as the visuals, creating a cohesive and immersive brand experience.

Social Perception

Niche Luxury Retailer, Authentic & Established Brand, Elegant and Tasteful, Personal and Intimate Service

Copy Examples

• •La poésie des détails. Where Calais lace meets pure silk in a whisper-soft embrace. Discover the art of dressing for yourself. #AuxBellesdeRenoir #LingerieDeSoie #TimelessElegance
• •More than just support, the 'Avero' bra is an icon of feminine grace. Its delicate daisy straps are designed to be seen, a subtle hint of the beauty beneath. Crafted for an impeccable fit and unparalleled comfort, it is your daily reminder that elegance begins with the first layer.
• •The Feeling of Everyday Luxury. Your lingerie drawer is a gallery of your most personal art. Curate it with pieces that feel as beautiful as they look. Aux Belles de Renoir brings you timeless collections from Europe's finest artisans. Explore our new arrivals.
• •An Invitation to Softness | New Arrivals from Marjolaine
• •Inspired by the art of beauty. Curated for the modern woman. Welcome to Aux Belles de Renoir.