Brand Tone

Sophisticated, Artistic, and Inspiring

Brand Values

• •Artistic Integrity & Originality
• •Quality Craftsmanship
• •Texture & Sensory Experience
• •Customization & Flexibility
• •Timelessness with a Modern Sensibility
• •Inspiration & Creativity

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that reflect the artistic nature and textural quality of the products (e.g., "tactile," "luminous," "intricate," "whisper," "narrative").
• •Maintain an Elevated Vocabulary: While remaining clear and accessible, employ a sophisticated lexicon that appeals to a design-savvy audience. Avoid overly casual slang or jargon not in keeping with the brand's elegance.
• •Tell the Story: Weave in the narrative of artistry, inspiration (from art movements, nature, personal experiences), and the founder's passion. This adds depth and authenticity.
• •Focus on Inspiration and Empowerment: Frame copy to inspire creativity and position Aux Abris as a partner in creating unique and personal spaces. Highlight customization and the ability to bring a designer's vision to life.
• •Ensure Visual-Verbal Cohesion: The tone of the copy must always align with the luxurious and artistic imagery used. The words should enhance and describe the visual experience, creating a harmonious brand message.

Social Perception

High-End & Luxurious, Artistic & Design-Led, Boutique & Specialized, Respected by Designers

Copy Examples

• •Headline: Aux Abris: Where Walls Whisper Stories of Artistry. Body: Discover a singular collection of fine wallpapers and textiles, born from a passion for texture and timeless design. Let our evocative patterns inspire your most imaginative interiors.
• •Headline: The Art of Atmosphere. Body: Aux Abris transforms spaces with highly textured wallcoverings that engage the senses. Explore designs inspired by art's golden eras, reimagined for the contemporary eye. Your vision, our canvas.
• •Headline: Beyond the Surface: The Tactile Elegance of Aux Abris. Body: We believe true luxury lies in the details. Our wallpapers, printed in-house on exquisite grasscloth, silk, and linen, invite touch and transform interiors into works of art. Dare to design differently.
• •Headline: Curate Your Narrative with Aux Abris. Body: Each Aux Abris design is a conversation starter, a backdrop for life's most cherished moments. Explore our customizable murals and patterns, and let us help you craft an unconventional space that is uniquely yours.
• •Headline: Inspired by Heritage, Designed for Today. Body: From the spirit of Bauhaus to the elegance of Art Nouveau, Aux Abris reinterprets timeless aesthetics for modern living. Elevate your interiors with wallcoverings that blend artistic integrity with unparalleled quality.