Brand Tone

Aspirational yet accessible, embodying passion for the equestrian lifestyle. It is fashionable, functional, encouraging, and community-oriented, with an emphasis on the brand's personal story.

Brand Values

• •Passion
• •Quality and Functionality
• •Affordability
• •Fashion-forward
• •Community

Best Practices

• •Tell a Story: Continue to weave the brand's origin story and the founder's passion for horses into your copy. This personal touch is a powerful differentiator.
• •Use Inclusive Language: Address both professional and amateur riders to broaden your appeal and foster a sense of community.
• •Highlight a "Fashionable, Functional, and Affordable" Product Line: Consistently use these keywords in your product descriptions and marketing materials to reinforce your core value proposition.
• •Engage with Your Community: Actively respond to comments and messages on social media, and encourage user-generated content to build a loyal following.
• •Maintain a Visually Cohesive Brand: Ensure that your imagery and visual content align with your brand's aspirational and stylish, yet accessible, tone.

Social Perception

Positive, with praise for high-quality products, stylish designs, and fair pricing. The personal story of the founder resonates, fostering a loyal following. The brand is perceived as trustworthy and authentic, genuinely understanding the equestrian community's needs.

Copy Examples

• •From the stable to the street, our new collection is designed for the rider who values both style and substance. Discover the perfect blend of fashion and function. #AuvenEquestrian
• •It all started with a girl and her horse. Today, our passion for the equestrian life is stitched into every piece we create. Join the Auven Equestrian family. #EquestrianLife
• •Ride with confidence. Our apparel is athlete-driven and designed to perform, so you can focus on what matters most: the connection with your horse. #EquestrianPerformance
• •Affordable luxury for the modern rider. Experience the Auven Equestrian difference, where quality and style meet accessibility. #RideInStyle
• •More than a brand, we're a community. Share your #AuvenMoments with us and celebrate the joy of horses. #EquestrianCommunity