Brand Tone

Supportive Guide and Technical Expert

Brand Values

• •Customer Wellbeing and Support
• •Expertise and Honesty
• •Quality and Reliability
• •Local Community and Accessibility

Best Practices

• •Lead with Empathy, Follow with Expertise: Start copy by acknowledging the customer's goal or problem (e.g., quitting smoking, seeking better performance). Then, introduce products or services as the expert-backed solution.
• •Use "A-Guide-Not-a-Salesperson" Language: Frame communications as advice, guidance, and support. Use phrases like "We're here to help you," "Our advice is," and "To help you choose."
• •Segment the Message for the Audience: Maintain the dual tone by tailoring copy. Use the supportive, journey-focused voice for beginner-oriented content and the technical, performance-focused voice for enthusiast products and DIY categories.
• •Reinforce Trust with Longevity and Numbers: Regularly mention the brand's long history ("since 2012") and customer base ("over 7,500 clients") to build credibility and reinforce its value of experience.
• •Bridge the Online-Offline Gap: Consistently mention the physical stores in Nantes in online communications. This reminds customers of the brand's "human dimension" and local roots, which is a core part of its identity and a key differentiator from online-only retailers.

Social Perception

The public perception of AU-VAPOTEUR.com is overwhelmingly positive, centered on its identity as a trusted local expert. Customer reviews frequently praise the knowledgeable and welcoming staff who take the time to provide personalized advice. It is seen as a go-to resource for both beginners who need guidance and experienced vapers seeking specific products. The brand is perceived as honest and less focused on aggressive sales tactics, instead prioritizing genuine customer support. This reputation is built on its long-term presence and direct engagement with over 7,500 clients, solidifying its status as a reliable and humane local business.

Copy Examples

• •Ready to Make the Switch? We're Here to Help. Your journey away from smoking is personal. At AU-VAPOTEUR, we don't just sell e-cigarettes; we offer the expert guidance and support you need to succeed. Visit us in Nantes or shop online for a personalized consultation.
• •Unmatched Power, Total Control. Engineered for the serious vaper, the [Product Name] delivers pure performance. With its robust zinc-alloy chassis, versatile temperature control suite, and rapid-fire chipset, you can customize every puff with precision. Experience robust power and versatility in the palm of your hand.
• •Your Partner in Vaping Since 2012. Whether you're taking the first step to quit smoking or searching for the perfect flavor, our team of experts is here to guide you with reliable products and honest advice.
• •New in Stock: The VAPELA Cuba is Back + Our Guide to All-Day Vapes
• •It all starts with a conversation. 💬 From understanding nicotine strengths to finding your favorite flavor, our passion is helping you on your path. Got a question? We're always here to listen. #AuVapoteur #VapeCommunity #Nantes #StopSmoking